Skincare Going Digital in 2020: Consumer needs vs. fears
April 12, 2021
How skincare is going digital through BeautyTech and how consumers want their data to be treated with new digital beauty experiences. How to collect consumer data and use it for personalization in the right way.
How to Improve Beauty Shopping Experiences Within Retailers?
We've seen brands like L'Oreal launching their various skin analysis, makeup virtual try-on and other solutions on third party retailer sites like Amazon, Tmall, WeChat and also within multiple retail in-store locations. Did you know that this is not just fun reserved for big brands with multi-million budgets but your brand could do it as well?
Who is doing the selling in your e-commerce store?
April 12, 2021
Your e-commerce store is most powerful channel you have today to reach shoppers. Through e-commerce, your shoppers are not tied to time or place and can shop your store at their convenience.
What do beauty-buyers look for online?
April 12, 2021
As consumer preferences shift and beauty-buying online heats up, many e-commerce retailers are striving to stay competitive and retain market-share.
What exactly are Digital e-Commerce Advisors?
April 12, 2021
E-commerce retailers today are bombarded by information, insights and opinions about different services, technologies and functionalities that they could implement in their e-commerce stores.
Treating your e-commerce shoppers as individuals
April 12, 2021
You navigate to an e-commerce site looking to buy a t-shirt. After adding the t-shirt to your shopping cart, the e-commerce stores "personalization" algorithm decides that many people who bought that type of a t-shirt also bought a pair of jeans. So you get recommended multiple different pairs of jeans. Great experience, right? Wrong.
The skincare product buying experience on mobile
April 12, 2021
Mobile has evolved into an important channel for e-commerce retailers. Mobile used to be simply a channel for shoppers to find information about products, brands and compare prices. Those days are long gone. Mobile today is a serious contender as a purchase channel for e-commerce shoppers, as highlighted by the UPS Pulse of the Online Shopper - study.
The ROI of guided-selling in e-commerce
April 12, 2021
Guided-selling is a term that is being used for a variety of purposes in e-commerce. Often referred to as digital assistants, taking the form of chatbots or purpose-built digital experiences, guided-selling refers to the act of providing your shoppers with some form or proactive assistance, helping them navigate their way towards a purchase in your e-commerce store.
The Rise of Selfies in E-Commerce
April 12, 2021
Over the last few years, e-commerce has evolved from a supporting act into a leading role. Retailers globally are looking for e-commerce to drive their future growth. As a part of this effort, retailers are realizing the benefits of providing an exceptional customer experience for their online shoppers.
The Real form of e-commerce Personalization
April 12, 2021
E-commerce personalization is a hot topic that retailers attending events like Shoptalk, the Internet Retailing Expo and IRCE are talking about in 2017.
The Pain of Transforming the E-Commerce Customer Experience
Making incremental improvements to your existing e-commerce customer experience isn't difficult. Improving the checkout process, faster shipping times, improving search capabilities and having a better shopping cart abandonment -solution in place are all incremental improvements retailers are working on.
The Digitalization of Beauty
April 12, 2021
The world of discovering, buying and learning about beauty products has gone digital. This revolution started organically from peer-to-peer online sources, discussion forums, video blogs and has now made itself into the actual retail experience.
The Choice-Paralysis in E-Commerce
April 12, 2021
E-commerce retailers are working hard to provide their entire product inventory available for online shoppers. As they should. There is no excuse not having your entire inventory available online. In fact, if anything, you should have a larger product selection available online than you do in your physical stores.
Skincare eCommerce Customer Experience vs Marketing Gimmicks
Your online beauty shoppers are smart. Smarter than you think. They can smell marketing gimmicks a mile away and likely don't think you're acting in their best interest if they do. When you provide them with a faceless, non-interactive questionnaire that results in product recommendations, they smell marketing.
Selfie-Skin Analysis Drives Online Conversion for Beauty
April 12, 2021
Many beauty retailers offer their customers with questionnaire-based selection tools to assist in the discovery and selection of beauty products. Whilst these tools are helpful, we recently conducted a study comparing the actual increases in conversion and average transaction size resulting from pure questionnaire-based guided-selling solutions vs Digital Beauty Advisors, which provide the consumer with the ability to receive personalized beauty advice and recommendations based on their selfie.
