The ROI of guided-selling in e-commerce
April 12, 2021
Guided-selling is a term that is being used for a variety of purposes in e-commerce. Often referred to as digital assistants, taking the form of chatbots or purpose-built digital experiences, guided-selling refers to the act of providing your shoppers with some form or proactive assistance, helping them navigate their way towards a purchase in your e-commerce store.
The Rise of Selfies in E-Commerce
April 12, 2021
Over the last few years, e-commerce has evolved from a supporting act into a leading role. Retailers globally are looking for e-commerce to drive their future growth. As a part of this effort, retailers are realizing the benefits of providing an exceptional customer experience for their online shoppers.
The Real form of e-commerce Personalization
April 12, 2021
E-commerce personalization is a hot topic that retailers attending events like Shoptalk, the Internet Retailing Expo and IRCE are talking about in 2017.
The Pain of Transforming the E-Commerce Customer Experience
Making incremental improvements to your existing e-commerce customer experience isn't difficult. Improving the checkout process, faster shipping times, improving search capabilities and having a better shopping cart abandonment -solution in place are all incremental improvements retailers are working on.
The Digitalization of Beauty
April 12, 2021
The world of discovering, buying and learning about beauty products has gone digital. This revolution started organically from peer-to-peer online sources, discussion forums, video blogs and has now made itself into the actual retail experience.
The Choice-Paralysis in E-Commerce
April 12, 2021
E-commerce retailers are working hard to provide their entire product inventory available for online shoppers. As they should. There is no excuse not having your entire inventory available online. In fact, if anything, you should have a larger product selection available online than you do in your physical stores.
Skincare eCommerce Customer Experience vs Marketing Gimmicks
Your online beauty shoppers are smart. Smarter than you think. They can smell marketing gimmicks a mile away and likely don't think you're acting in their best interest if they do. When you provide them with a faceless, non-interactive questionnaire that results in product recommendations, they smell marketing.
Selfie-Skin Analysis Drives Online Conversion for Beauty
April 12, 2021
Many beauty retailers offer their customers with questionnaire-based selection tools to assist in the discovery and selection of beauty products. Whilst these tools are helpful, we recently conducted a study comparing the actual increases in conversion and average transaction size resulting from pure questionnaire-based guided-selling solutions vs Digital Beauty Advisors, which provide the consumer with the ability to receive personalized beauty advice and recommendations based on their selfie.
Save Your Shoppers Time
April 12, 2021
Let's face it. The conversion number (shoppers vs buyers) for your e-commerce site sucks. Amazon (excluding Amazon Prime) gets a 14% conversion. You're likely getting nothing of the sort. Even if you consider your conversion "better than average", lets say 7%, that means 93 out of every 100 people who come to your e-commerce store don't buy anything.
Providing better service for beauty customers
April 12, 2021
You know you're on the right track when the competition is high, right? We are seeing a lot of competition in beauty tech. Everyone has their specific approach on how to personalize probably the most personal of all retail; beauty. Competition is always welcome. That's how we can ensure the results keep on improving to serve everyone as good as possible. That's when the industry grows. How you wish to personalize depends heavily on your core values and how you want to be perceived from shoppers perspective. And who do you want to reach!
Recommendation engines for growth and customer experience
Some of the biggest businesses on this planet are using recommendation engines for hacking their growth, customer flow and -experience. revieve does to beauty what Netflix does for movies and Spotify for music. In beauty, the factors that play in are countless as every skin is literally different, personal preferences, allergies, and weathers vary across the board massively and a simple segmentation is simply not enough.
Personalized Beauty Shopping on Amazon Alexa
April 12, 2021
Beauty-brands and retailers are increasingly looking to provide new purchase channels and engagement alternatives for their digitally-native audience. One key focus of these experience is the emergence of voice-shopping through platforms such as Amazon Alexa or Google Voice Assistant.
Personal Assistant - Anytime, Anywhere!
April 12, 2021
Would it be nice to get the luxury of having a personal assistant to guide you through shopping in the jungle of endless possibilities and brands where one-size definitely does not fit all?
Is Asia leading the beauty personalization game?
April 12, 2021
In Asia where the culture is far more collective and conservative in many aspects, you’d think that same would apply to adapting technologies. Right? Think again. It’s quite the opposite. When I think about it though it seems to me that many Asian countries have traditionally been culturally on the other end of the spectrum compared to Europe and North America in dimensions such as power distance, masculinity and individualism for instance (source).
L'Oreal's AI-Skin Diagnostic and the Future of Beauty
April 12, 2021
L'Oreal, the world's largest beauty brand, made an exciting announcement today regarding the launch of their brand new AI-based skin diagnostic solution powered by the L'Oreal acquired beauty-technology company ModiFace. Although AI-based skin diagnostic tools that help consumers figure out which products to use are no longer a novelty, this recent announcement by L'Oreal is significant from multiple perspectives.
