BeautyTech AI Insider

June 2, 2025

In the age of GenAI, beauty discovery begins with ChatGPT, Gemini, or Google SGE — not your website. This article explores how brands and retailers must adapt to win in AI search, build shopper trust, and deliver emotionally resonant, personalized experiences. Authority is the new loyalty — and Beauty AI is the platform to earn both.

May 5, 2025

Discover how beauty brands are using AI personalization and zero-party data to drive retention, CLV, and long-term loyalty in 2025.

March 25, 2025

Discover how retailers and beauty brands are evolving skincare personalization with AI-powered skin scans, brand-aligned metrics, and dynamic routines that go far beyond traditional diagnostics.

March 20, 2025

AI-powered makeup try-on technology enhances self-expression, boosts confidence, and personalizes beauty experiences by using facial analysis to provide tailored recommendations, helping users explore and purchase makeup with ease.

March 12, 2025

Asia-Pacific’s Gen Z embraces budget-friendly, clean skincare, filling carts with 4 items and prioritizing solutions for pores, dullness, and acne—brands can win with affordable, cohesive routines that fit their morning rituals.

March 12, 2025

The UK’s skincare shoppers are highly engaged, with a 60% higher purchase rate, favoring fragrance-free solutions for acne, pores, and dullness—brands can thrive by offering gentle, multi-benefit products and loyalty-driven incentives.

March 12, 2025

EMEA shoppers prioritize science-backed skincare, with a 40% higher purchase rate and strong trust in dermocosmetics—brands can win by emphasizing morning routines and Gen Z’s demand for expert-approved products.

March 12, 2025

North American shoppers are investing in premium skincare, favoring high-end, ethical solutions for acne, pores, and uneven tone, with larger carts reflecting their commitment to full routines.

November 27, 2024

The beauty industry has always been about understanding customers—what they need, what they want, and what makes them feel confident. But in today’s hyper-digital world, understanding your audience means much more than analyzing broad trends. It’s about diving deep into the data, personalizing every interaction, and delivering experiences that make every customer feel seen and valued.

October 4, 2024

Examining consumer interactions and preferences from Q1 2024, we’ve uncovered how the diverse and personalized skincare needs of US consumers are influencing market trends and shaping product demands across the country.

October 4, 2024

Through our analysis of consumer interactions and preferences from the first quarter of 2024, we've uncovered how UK consumers are prioritizing ethical and practical skincare solutions. Our data reveals a growing demand for products that effectively balance sustainability with results in the UK skincare market.

October 4, 2024

Analyzing data from the first quarter of 2024, we delve into the Middle East’s luxury skincare market, highlighting how consumer preferences for high-end, results-driven products are shaping the region’s beauty landscape.

October 4, 2024

Through an analysis of consumer behaviors and preferences from early 2024, we explore how Europe’s focus on sustainability and scientific efficacy is driving skincare trends and influencing product choices across the region.

September 23, 2024

By analyzing consumer interactions and preferences from the first quarter of 2024, we’ve highlighted the unique dynamics driving the Asia-Pacific skincare market, revealing how tech-savvy and socially influenced consumers are shaping trends in this vibrant region.

September 20, 2024

By examining consumer interactions and preferences from the first quarter of 2024, we identified unique regional dynamics ranging from Asia-Pacific to the United Kingdom, revealing how global consumers are connecting with skincare products.