Personalization and Data Privacy Balance in the Beauty Industry
Data-driven personalization continues to accelerate as customers increasingly value the advantages of a convenient and fast shopping experience. However, high-profile corporations' recent cases in abusing consumer data continue to raise concerns over how beauty brands and retailers can reach the right balance between personalization and customer privacy protection.
How AI Can Impact Your Conversion Rates
April 12, 2021
While applying AI to business operations is undoubtedly beneficial, it does beg the question of how this know-how will influence the future of conversion optimization and how it will affect brand experience.
Virtual Try-On: The Next Big Trend In Omnichannel Beauty Experiences
Success in the beauty industry is more than just high-quality products themselves. Brands and retailers must deliver a valuable, enjoyable, and seamless customer experience supported by novel omnichannel strategies and disrupting AI/AR solutions.
Adjusting to the “Next Normal”: The future of Healthcare after the Pandemic
The health care services for patients continuing physical distancing remains unclear. However, most forward-thinking healthcare institutes may use this unprecedented moment to scale virtual health initiatives to create competitive advantage.
Consumer Shopping Behavior Amid COVID-19 - What's Trending?
The coronavirus outbreak has forced many U.S. consumers to change their shopping preferences. While many shoppers are still loyal to the brands they like, COVID-19 drives an even more significant change in mindsets. This shift affects the type of goods and brands consumers can purchase and the shopping channels they use.
Top 5 Key Factors Driving Growth in the Personal Care Industry
Brands are building connected beauty systems to personalize skin care treatments and gather behavioral data on shoppers, all of which create aspirational demands for companies in the personal care industry. Here are revieve's five key factors driving growth in the personal care industry.
Upcoming Trends in the Beauty & Wellness Industry
April 12, 2021
Skincare will continue to create a strong alignment with health, therapeutics, and overall wellness. Since the perception of beauty has developed over the years, such as looking healthy, building confidence and self-esteem, the “clean” to “conscious” movement in beauty will be reinforced.
Predictions for Beauty Commerce for months and years to come
Our hearts at revieve go out to all the people & businesses affected by the epidemia. Together we'll be strong and shall overcome the current & upcoming struggles we'll face! Find predictions where the industry is going in short- and long-term during and after COVID-19, or Coronavirus. Beauty Commerce will change.
How Selfies drive better sales in Beauty
April 12, 2021
Artificial intelligence ( AI ) and augmented reality ( AR ) are transforming the shopping experiences by leveraging deep personalization for every consumer individually and keeping them engaged in a highly competitive market. Just 26% of retailers believe that digital transformation is important. So, are AI and AR just a marketing hype?
Beauty Retail is about the Experience
April 12, 2021
Beauty is likely the most personal category of all of retail. It's also a category where there is enormous competition between brands, channels, and retailers. The number of potential alternative products accompanied by the vast number of choices as a shopping destination for beauty products leaves the consumer overwhelmed and sometimes frustrated.
Digital & Makeup 2020: From makeup virtual try-on to digital beauty advisor -experiences
April 12, 2021
Makeup virtual try-on is something we see weekly on the news and the technology has significantly matured within the last couple of years. It's proven that the try-on -experiences can help to convert the visitors to purchasing customers but it still only partly solves the product discovery dilemma as color and texture are merely two different components in the formulation of cosmetics. So what's next? Learn more about the Digital Beauty Advisor -experience.
Product Discovery in the Digital and Beauty Retail Landscape
One of the key drivers of shopping at retailers (vs. directly with brands) is the range of products (.. with other aspects like delivery and price). The more younger the generation, the less brand loyalty different studies show them to have. In general, we could say that more than 50% of beauty customers change brands within a year, at least in one category. But, at the same time, most consumers state that they are confused by the overwhelming options of products.
Recap: Last 5+ years of Digital Beauty Technology (BeautyTech)
It always fun to try to predict the future but this time we shall look into the history of different digital beauty experiences or BeautyTech as we call it today.
The next big challenge of E-commerce and How to overcome it
With the significantly growing amount of information, products, and users online, it’s becoming increasingly important for E-commerce retailers to provide consumers with relevant information regarding their needs and concerns.
Skincare Going Digital in 2020: Consumer needs vs. fears
April 12, 2021
How skincare is going digital through BeautyTech and how consumers want their data to be treated with new digital beauty experiences. How to collect consumer data and use it for personalization in the right way.
