BeautyTech AI Insider

April 12, 2021

Beauty-brands and retailers are increasingly looking to provide new purchase channels and engagement alternatives for their digitally-native audience. One key focus of these experience is the emergence of voice-shopping through platforms such as Amazon Alexa or Google Voice Assistant.

April 12, 2021

Would it be nice to get the luxury of having a personal assistant to guide you through shopping in the jungle of endless possibilities and brands where one-size definitely does not fit all?

April 12, 2021

In Asia where the culture is far more collective and conservative in many aspects, you’d think that same would apply to adapting technologies. Right? Think again. It’s quite the opposite. When I think about it though it seems to me that many Asian countries have traditionally been culturally on the other end of the spectrum compared to Europe and North America in dimensions such as power distance, masculinity and individualism for instance (source).

April 12, 2021

L'Oreal, the world's largest beauty brand, made an exciting announcement today regarding the launch of their brand new AI-based skin diagnostic solution powered by the L'Oreal acquired beauty-technology company ModiFace. Although AI-based skin diagnostic tools that help consumers figure out which products to use are no longer a novelty, this recent announcement by L'Oreal is significant from multiple perspectives.

April 12, 2021

Digital Solutions are transforming beauty commerce. These solutions are transforming the customer experience for beauty shoppers through offering delightful product discovery, surprising inspiration, valuable advice and a throughout personal experience that has the power not only to inform, educate and inspire, but transform the perception of a brand or beauty retailer in the minds of the consumer.

April 12, 2021

Don't know what you're looking for? Don't worry. We have a one-size-fits-all e-commerce sales associate who knows everything about every product we have, every product category and is as knowledgeable about the latest women's fashion trends as they are about the warranty conditions of refrigerators. Because this is e-commerce and not one of our brick-and-mortar stores, we don't need to provide you with an expert in women's fashion who understands you like the in-store women's fashion sales associate does. Nor do we need to provide you with a beauty-expert who understands your skin and beauty needs like the in-store beauty consultant does. We call it "personalization". And its "just for you". Based on how you navigated our website, you clearly belong to customer category B, so we've got you covered.

April 12, 2021

Do you have a large range of products at your online store? Does it become difficult for the customer to find the products or just browse through? Do you even know your customers' preferences?

April 12, 2021

Your online shoppers want service. They are the same individuals who visit your brick-and-mortar stores and simply because they are using a digital channel to shop with you doesn't mean they don't want you to serve them.

April 12, 2021

The trust generated by the in-store beauty consultant creates a shopping environment where customers have faith in the products they are buying, largely due to the influence of a physical person who serves them in the store.

April 12, 2021

Building loyalty among your customer-base online is challenging. The Internet provides your shoppers with countless of opportunities for price comparisons, information gathering and makes shoppers far more likely to shop around than those visiting your brick-and-mortar stores.

April 12, 2021

Beautytech has been trending in 2018 across all regions of the world and we've seen big exits by Modiface or GlamST where brands and retailers are acquiring not just technology but also talent from the limited amount of established expertise available.We are still in early days of leveraging technology to serve the demanding beauty customers and in 2019 we will be still taking baby steps to achieve significant results. But lets do a short recap of 2018 and what is expected in 2019?

April 12, 2021

The year 2018 will be voice-driven for beauty retailers & brands as more gadgets from Google & Amazon are popping up. Soon Facebook will be joining the race too. More countries globally are being covered every month by the different platforms and the natural dialogue capabilities are getting much better to create actually engaging experiences via voice.But how about Beauty & Voice?

April 12, 2021

Beauty is likely the most personal vertical of all retail. As such, being successful in beauty retail requires more personalization efforts from retailers and beauty brands alike than other verticals do.

April 12, 2021

I’ve seen many personalization efforts from beauty brands and retailers. I like the trend and the efforts for innovation and personalization. However, while I strongly believe anything is better than nothing there is strong evidence that how you personalize does matter in terms of returning customers, conversion and purchase size. The how is a matter of whether you’d like to increase sales by 1,5x or 6x. Like I said, anything is better than nothing. Moreover the how also determines which demographics are even more inclined to try the products recommended.

April 12, 2021

Beauty sales moving online is a fact. What remains a challenge is the personalization online. The beauty consumer still is the most challenging customer for retailers and brands to offer similar level personalization as you can do in-store.