BeautyTech AI Insider

April 12, 2021

I’ve seen many personalization efforts from beauty brands and retailers. I like the trend and the efforts for innovation and personalization. However, while I strongly believe anything is better than nothing there is strong evidence that how you personalize does matter in terms of returning customers, conversion and purchase size. The how is a matter of whether you’d like to increase sales by 1,5x or 6x. Like I said, anything is better than nothing. Moreover the how also determines which demographics are even more inclined to try the products recommended.

April 12, 2021

Beauty sales moving online is a fact. What remains a challenge is the personalization online. The beauty consumer still is the most challenging customer for retailers and brands to offer similar level personalization as you can do in-store.

April 12, 2021

Technology has the power to transform the online shopping experience for consumers. Advancements in various technologies, including AI, computer-vision and the abundance of data generated by shoppers online every day make it possible for retailers to finally create a truly personal e-commerce experience. And change their bottom lines as a result.

April 12, 2021

E-commerce has transformed from a side-business into a leading part of retail strategy. As a result, shoppers in online stores are also more selective than ever in who they shop with and how.

April 12, 2021

During 2018 beautytech slowly and steadily established itself as a term widely used across various beauty-related hardware and software innovations. 2019 has also started with a bang with CES revealing new beautytech innovations and NRF showcasing the latest retail innovations for the upcoming year. But what did we learn from 2018 and what’s really ahead for 2019?

January 19, 2021

The 2020s is predicted to be the most revolution year in the beauty market. This year provides superior opportunities for DTC brands to build unique connections.

January 19, 2021

Artificial intelligence (AI) appears as a vital application in assisting global health experts in protecting people's health and providing timely treatments and information for patients in the "next normal" world.

January 19, 2021

During the lockdown, more brands started investing in chatbots, artificial intelligence (AI), and big data to gain information about their customers and build loyalty.

January 19, 2021

Many pharmaceutical businesses started investing heavily in R&D. Still, without a coherent strategy, these re-branding exercises resulted in many heads of data, artificial intelligence, digital, under one corporation and one division.

January 18, 2021

Amazon said this Tuesday it has opened an online pharmacy, giving the chance to all customers in the United States to order medication on their phones and computers. Shoppers have to set up a profile on Amazon’s website and have their doctors send prescriptions there.

January 14, 2021

While most companies are focused on improving customer experience through personalization, companies that don’t prioritize creating an omnichannel experience run the risk of getting left behind by losing revenue and customer loyalty.

January 13, 2021

While beauty, health, and wellness are rapidly converging in meaningful ways, consumers will begin to seek additional self-care benefits related to their outer appearance and inner emotional well-being.