BeautyTech AI Insider

August 24, 2021

During the lockdown, consumers became comfortable in their skin and are now looking for products that won't compromise the health and vitality of their skin. As a result, the line between makeup and skincare categories has blurred lately.

July 7, 2021

Choosing a beauty technology partner is a strategic decision that should not be treated lightly. We have put together some guidelines inspired by the thorough due-diligence processes from our existing partners to help save a lot of your valuable time.

April 12, 2021

As many of us step into 2021 holding our breaths for the arrival of COVID-19 vaccines, beauty trend forecasts comprise a fascinating medley of skin-focused initiatives and do-it-yourself endeavors.

April 12, 2021

Before the pandemic, person-to-person recommendations and in-store tests were the key elements influencing beauty and personal care purchases. In one fell swoop, the crisis accelerated the industry’s digital transformation and subsequent adoption of sophisticated technology by numerous years.

April 12, 2021

We live in a time when technology has never been more critical in consumer segments, and this year has taught many brands and retailers to adjust according to changing consumer behavior.

April 12, 2021

The success of holiday sales relies on whether brands and retailers can stay agile and pivot to serve customers best, strengthen fulfillment and supply chain capacity, redesign the consumer experience by leveraging advanced technology, and embrace the challenges to capture growth in unusual conditions.‍

April 12, 2021

The pandemic accelerated some preexisting health and beauty tendencies, pushing players to rethink tactics and adapt to a new normal in the context of shifting consumer behavior and consumption habits.

April 12, 2021

Many pharmaceutical businesses started investing heavily in R&D, but without a coherent strategy these re-branding exercises resulted in many heads of data, artificial intelligence, digital, in one corporation and often in one division.

April 12, 2021

Personalization has been primarily concentrated on online networks. Digital-only channels are valuable, but from the customer perspective, the relationship must be consistent across all interactions, whether in-store, email, online, offline, or mobile.

April 12, 2021

Data-driven personalization continues to accelerate as customers increasingly value the advantages of a convenient and fast shopping experience. However, high-profile corporations' recent cases in abusing consumer data continue to raise concerns over how beauty brands and retailers can reach the right balance between personalization and customer privacy protection.

April 12, 2021

While applying AI to business operations is undoubtedly beneficial, it does beg the question of how this know-how will influence the future of conversion optimization and how it will affect brand experience.

April 12, 2021

Success in the beauty industry is more than just high-quality products themselves. Brands and retailers must deliver a valuable, enjoyable, and seamless customer experience supported by novel omnichannel strategies and disrupting AI/AR solutions.

April 12, 2021

The health care services for patients continuing physical distancing remains unclear. However, most forward-thinking healthcare institutes may use this unprecedented moment to scale virtual health initiatives to create competitive advantage.

April 12, 2021

The coronavirus outbreak has forced many U.S. consumers to change their shopping preferences. While many shoppers are still loyal to the brands they like, COVID-19 drives an even more significant change in mindsets. This shift affects the type of goods and brands consumers can purchase and the shopping channels they use.

April 12, 2021

Brands are building connected beauty systems to personalize skin care treatments and gather behavioral data on shoppers, all of which create aspirational demands for companies in the personal care industry. Here are revieve's five key factors driving growth in the personal care industry.