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AI is the new beauty counter: How AI-driven discovery and the rise of agentic experiences make owned digital channels more critical than ever

AI is the new beauty counter: How AI-driven discovery and the rise of agentic experiences make owned digital channels more critical than ever

AI has become the first stop for beauty discovery—but it can’t build emotional connection. This article explores why agentic, brand-owned digital experiences are now essential to turn AI recommendations into trust, conversion, and lasting loyalty.

By Revieve
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Beauty’s invisible architecture: How data integrity and relationship intelligence will shape the next decade of AI

Beauty’s invisible architecture: How data integrity and relationship intelligence will shape the next decade of AI

AI is now the starting point for beauty discovery. Drawing on insights from Revieve, NielsenIQ, and RoC Skincare, this article shows why data integrity, product intelligence, and trust are becoming beauty’s strongest competitive advantages.

By Revieve
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The Beauty Discovery Battleground: How Brands and Retailers Can Win in the Age of AI Search

The Beauty Discovery Battleground: How Brands and Retailers Can Win in the Age of AI Search

In the age of GenAI, beauty discovery begins with ChatGPT, Gemini, or Google SGE — not your website. This article explores how brands and retailers must adapt to win in AI search, build shopper trust, and deliver emotionally resonant, personalized experiences. Authority is the new loyalty — and Beauty AI is the platform to earn both.

By Irina Mazur
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The Beauty of Data: Real-Life Success Stories of Brands and Retailers Using AI to Transform Customer Engagement and Boost Sales

The Beauty of Data: Real-Life Success Stories of Brands and Retailers Using AI to Transform Customer Engagement and Boost Sales

The beauty industry has always been about understanding customers—what they need, what they want, and what makes them feel confident. But in today’s hyper-digital world, understanding your audience means much more than analyzing broad trends. It’s about diving deep into the data, personalizing every interaction, and delivering experiences that make every customer feel seen and valued.

By revieve
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