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Asia-Pacific’s Gen Z is redefining skincare, filling carts with 4 products—20% more than the global average—and hunting for budget-friendly gems. This region blends passion with practicality, and it’s a fascinating mix. Here’s what’s happening.
What They’re After
Visible pores (41%), dull skin (37%), and acne (37%) are the big concerns. Add in preferences for paraben-free (59%) and organic (56%) products, and you’ve got a crowd that wants clean, effective care—like an organic toner for pores or a natural mask to brighten up.
Morning Routines on a Budget
Over half (52%) stick to morning routines, layering up daily essentials. Even better? 80% choose economy-priced options, proving quality doesn’t have to cost a fortune. A $10 acne gel or a paraben-free SPF could fit right in.
Carts That Keep Growing
With 4 items per haul, Gen Z here loves a full routine. They’re stacking products without hesitation, giving brands room to offer affordable, cohesive sets that flow from start to finish.
Brands, Take Note
APAC’s Gen Z is your affordable skincare sweet spot. Deliver clean, budget-friendly solutions for pores, dullness, and acne, and keep their routines in mind. Their carts are full—make sure your products are too.
