Partnership to provide brands and retailers the tools and services for interactive beauty services and multichannel communications to their customers.
Helsinki, July 15, 2021 – Revieve, a market-leading brand experience company for the beauty, health, and wellness categories working with leading brands, retailers, and digital service providers worldwide, such as A.S. Watson, No7, Babor, amongst others, today announced its partnership with Clientela, an industry-leading retail tech company working with leading beauty companies such as Benefit Cosmetics and Lip Lab by Bite Beauty.
Clientela’s sales associates and clients will now have access to both its relational shopping solutions and Revieve’s AI/AR technology – within one solution – to provide a more seamless, personalized beauty experience when shopping online and in-store. Clientela’s relational shopping concept encourages retailers to look beyond the purchases and is centered around constant interactions between the brand and its shoppers.
The partnership will provide clients with an augmented beauty brand experience, allowing them to choose from various digital services to make purchase decisions by connecting with sales associates online and in-store. The Clientela platform will enable beauty advisors to instantly connect to Revieve’s enterprise platform for consultation and further assistance in recommending the best-matching products, treatments, and routines to consumers.
The collaboration comes at a time of transformation inside the beauty industry as more transactions are made online, and the role of the beauty advisor becomes augmented by technology. Furthermore, 77% of consumers prefer brands that provide a personalized service or experience, making them more likely to purchase. For both brands and retailers, this means that the only way forward is to deliver personalized brand experiences across all touchpoints and partner with technology providers that can help them excel with these experiences.
With Clientela, we will be able to provide brands and retailers the tools and services needed for an integrated and smooth customer journey,” said Sampo Parkkinen, CEO of Revieve. We are excited to partner with Clientela in delivering a personalized digital beauty experience both in-store and online.
Our team is thrilled to see how this all-in-one solution will impact not only our clients, but consumers as they search to find the best products for their needs. Together with Revieve, we are now able to empower beauty consultants in recommending the best products & treatments and help them to build relevant and dedicated communications, said Arnaud Barbelet, Partner and COO at Clientela. We look forward to working with Revieve to help retailers deepen customer engagement and affinity beyond purchase and bring this experience to life.
Revieve is the preferred provider to brands and retailers across five continents for delivering a digitally-driven, personalized brand-experience leveraging state-of-the-art AI/AR technology. Working with our partners, Revieve has transformed the customer-experience for skin care and color cosmetics through its proprietary technology, the Revieve Health-Beauty-Wellness Platform.
With easy-to-use self-diagnostic modules that personalize search, product discovery and shopping experiences, Revieve’s digital beauty platform delivers consumers targeted products, services and treatments. Encompassing all facets of the health, beauty and wellness industry, Revieve’s trusted powered-by modules include the AI Skincare Advisor, AI Makeup Advisor, AI Suncare Advisor and AI Nutrition Advisor. The Revieve platform seamlessly integrates personalized shopping solutions, in-person and live-video consultations with health and beauty advisors, driving tangible business value by increasing consumer engagement, conversion and basket size across all digital in-store and online brand touchpoints.
Founded in 2010, Clientela is an industry-leading Retail Tech company headquartered in New York City. Our Relational Shopping solutions offer customers a more seamless experience when shopping online and in-store and empower associates to drive business with an advanced, yet flexible, set of selling, clienteling and time management solutions.