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BABOR customers will receive a detailed skin analysis and customized product recommendations through Revieve’s AI Skincare Advisor
Helsinki, April 20, 2021 – Revieve, a market-leading beauty-technology company working with more than 100 brands and retailers across four continents, today announced a partnership with BABOR, a leading international brand for professional cosmetics in the field of expert skincare, to bring consumers the same level of experience they would receive from in-store consultants from the comfort of their homes.
Visitors to BABOR’s website will have access to the Revieve AI Skincare Advisor, an AI-powered self-diagnostic solution that analyzes the user’s skin and provides tailored recommendations to suit their skin needs.
To use the platform, consumers take a selfie and answer a few questions related to their skin type and any personal skin concerns they would like to improve. Within two minutes, they receive AI-driven product recommendations and personalized skin care advice based on over 100 different metrics and 30,000 images of demographically representative people.
This technology is accessible via desktop, tablets or mobile devices in any browser, making it easy for consumers to assess their skin care needs from anywhere. The solution is also available in three of BABOR’s concept shops (Aachen, Hamburg and Frankfurt).
“As a leader in the global beauty industry, we are always looking for ways to create an innovative experience for our customers, says Andreas Wolf, Director Business Development at BABOR. “We look forward to working with Revieve as their technology will make it easy for our customers to get a personalized skin care experience both online and in our concept stores.”
“We’re excited to work with BABOR to deliver a personalized beauty and wellness experience to their customers,” said Sampo Parkkinen, CEO of Revieve.“BABOR’s embrace of our AI solution demonstrates their keen understanding of the way that consumers shop today, while also providing them with the flexible shopping experience they desire.”
The personalized analysis is now available on the BABOR website.
About Revieve
Revieve is the preferred partner to brands and retailers across five continents for delivering a digitally-driven, personalized customer-experience leveraging state-of-the-art AI/AR technology. Working with our partners, Revieve has transformed the customer-experience for skin care and color cosmetics through its proprietary technology, the Revieve Health-Beauty-Wellness Platform.
With easy-to-use self-diagnostic modules that personalize search, product discovery and shopping experiences, Revieve’s digital beauty platform delivers consumers targeted products, services and treatments. Encompassing all facets of the health, beauty and wellness industry, Revieve’s trusted powered-by modules include the AI Skincare Advisor, AI Makeup Advisor, AI Suncare Advisor and AI Nutrition Advisor. The Revieve platform seamlessly integrates personalized shopping solutions, in-person and live-video consultations with health and beauty advisors, driving tangible business value by increasing consumer engagement, conversion and basket size across all digital in-store and online brand touchpoints.
About BABOR
Founded by chemist Dr. Michael Babor in 1956, BABOR is Europe’s No.1 brand for professional cosmetics and the first choice for consumers in the field of expert skin care. We always ask for MORE – From conception to final product, every jar and every bottle is a promise of quality made in Germany. Our advanced-strength, precision formulations blend powerful natural ingredients with cutting-edge science to create safe, clinical-grade skincare that delivers MORE visible results. As a third-generation family-owned company, BABOR is dedicated to the beautiful: Products, People and Planet. Our Green Agenda reflects our commitment to sustainable business practices, climate neutral production, reforestation projects, a 30% virgin plastic reduction by 2023 with the goal of operating the most eco-conscious cosmetic company and manufacturing facilities in the world.
