Vitalia Vasilkova

Technology has the power to transform the online shopping experience for consumers. Advancements in various technologies, including AI, computer-vision and the abundance of data generated by shoppers online every day make it possible for retailers to finally create a truly personal e-commerce experience. And change their bottom lines as a result.

Personalization has been primarily concentrated on online networks. Digital-only channels are valuable, but from the customer perspective, the relationship must be consistent across all interactions, whether in-store, email, online, offline, or mobile.