Makeup discovery doesn’t start with a product—it starts with a mood, a look, a feeling. In this session, we explore how beauty brands and retailers are redefining the shopper journey using AI-powered try-on, facial analysis, and visual-led discovery. Learn how to unlock emotional and aesthetic intent to deliver personalized experiences that drive loyalty, conversion, and connection at scale.
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Beauty Begins with Intent: How AI Is Reimagining the Makeup Discovery Journey

Beauty Begins with Intent: How AI Is Reimagining the Makeup Discovery Journey
Makeup discovery doesn’t start with a product—it starts with a mood, a look, a feeling. In this session, we explore how beauty brands and retailers are redefining the shopper journey using AI-powered try-on, facial analysis, and visual-led discovery. Learn how to unlock emotional and aesthetic intent to deliver personalized experiences that drive loyalty, conversion, and connection at scale.