Irina Mazur

Irina Mazur is Chief Commercial & Marketing Officer at Revieve, where she leads global commercial strategy, marketing, and strategic partnerships for BeautyCatalyst™ — The Beauty Commerce Intelligence Platform.

Irina joined Revieve as Chief Product Officer in 2022 and today serves as Chief Commercial & Marketing Officer.

Irina works with leading beauty brands, retailers, and technology partners to shape how AI is applied across beauty commerce — from personalized consumer experiences and product discovery across digital, in-store, and emerging AI channels to consumer intelligence, retail media, and data-driven decision-making. She leads Revieve's strategic partnerships, including its collaboration with Google Cloud and relationships across the broader AI, technology, and retail landscape.

With more than 25 years of experience spanning technology, data, retail, CPG, and health and wellness, her expertise in AI, beauty commerce, personalization, consumer insights, and retail media strategy is regularly featured and cited across leading industry publications.

Before Revieve, Irina held senior commercial, product, and technology leadership roles including Chief Commercial Officer at Innit, President of Product Intelligence at SPINS, and Chief Product Officer at Label Insight, with earlier roles at ShopperTrak/Tyco, Apartments.com, Slalom Consulting, HarperCollins Publishers, and Motorola.