Makeup discovery doesn’t start with a product—it starts with a mood, a look, a feeling. In this session, we explore how beauty brands and retailers are redefining the shopper journey using AI-powered try-on, facial analysis, and visual-led discovery. Learn how to unlock emotional and aesthetic intent to deliver personalized experiences that drive loyalty, conversion, and connection at scale.

Explore how beauty brands are using GenAI-powered conversations to guide, educate, and convert. From digital assistants to contextual product education, this session reveals how conversational interfaces are becoming the new storefront — and how to deploy them at scale with impact.

AI search engines like ChatGPT and Gemini are reshaping consumer behavior and upending traditional search strategies. This session dives into how beauty brands and retailers can stay visible, differentiated, and influential across these new discovery environments. Learn how to protect market share and stand out at the digital shelf.