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Winning the Beauty Shopper in an AI-Driven Discovery Marketplace

Winning the Beauty Shopper in an AI-Driven Discovery Marketplace

Winning the Beauty Shopper in an AI-Driven Discovery Marketplace

AI search engines like ChatGPT and Gemini are reshaping consumer behavior and upending traditional search strategies. This session dives into how beauty brands and retailers can stay visible, differentiated, and influential across these new discovery environments. Learn how to protect market share and stand out at the digital shelf.

Event Dates
May 28
-
May 28, 2025
Event Dates
May 28, 2025
time
9:00 am
-
10:00 am
CDT
Location
Webinar
Winning the Beauty Shopper in an AI-Driven Discovery Marketplace

Winning the Beauty Shopper in an AI-Driven Discovery Marketplace

Winning the Beauty Shopper in an AI-Driven Discovery Marketplace

Winning the Beauty Shopper in an AI-Driven Discovery Marketplace

Winning the Beauty Shopper in an AI-Driven Discovery Marketplace

Topics
AI Strategy
Beauty AI Agents
Conversational AI
Generative AI
Innovation Trends
Loyalty & Retention
Personalization
Product Discovery
Zero & First-Party Data
Audience
Decision Makers
Founders & Indie
Marketing & CX
Product & Innovation
Tech & Data Leads
Speaker
Irina Mazur

Irina Mazur

Chief Product & Marketing Officer, Strategic Partnerships
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Event Dates
May 28
-
May 28, 2025
Event Dates
May 28, 2025
time
9:00 am
-
10:00 am
CDT
Location
Webinar
Location
Webinar

AI search engines like ChatGPT and Gemini are reshaping consumer behavior and upending traditional search strategies. This session dives into how beauty brands and retailers can stay visible, differentiated, and influential across these new discovery environments. Learn how to protect market share and stand out at the digital shelf.

Speaker
Irina Mazur

Irina Mazur

Chief Product & Marketing Officer, Strategic Partnerships
FOcus
AI Strategy
Beauty AI Agents
Conversational AI
Generative AI
Innovation Trends
Loyalty & Retention
Personalization
Product Discovery
Zero & First-Party Data
Audience
Decision Makers
Founders & Indie
Marketing & CX
Product & Innovation
Tech & Data Leads
SHARE this

Why This Matters?

AI isn’t just changing how consumers search — it’s redefining where discovery begins and how brands show up. With platforms like ChatGPT, Gemini, and SGE transforming visibility, intent share is the new shelf space. Brands need strategies that prioritize adaptability, digital relevance, and intelligent experience design to compete effectively.

Key Takeaways

  • Understand how AI search platforms are redefining visibility
  • Identify opportunities to position your brand in intent-driven discovery
  • Learn how digital strategy influences share of attention and engagement
  • Webinar Series

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    2025-05-28 9:00 am
    2025-05-28 10:00 am