Revieve’s new report steers the metaverse hype into concrete action steps for players in beauty retail
Chicago & Helsinki (XX XX, 2022) – Revieve®, a personalized digital brand experience company, today released its new playbook, “The Complete Metaverse Playbook for Beauty Brands and Retailers”. The report defines the future of the metaverse and how companies can navigate it in the present day to maximize new opportunities in these virtual spaces.
In this report, Revieve provides insights to help brands and retailers prepare and understand the foundations they should establish for the metaverse.
As the future of the metaverse continues to transform how consumers interact with brands and retailers, key players in the beauty industry have integrated new technologies into their brand experience to offer virtual online stores and shopping, AI-powered personalization, and NFTs to elevate their loyalty programs.
Opportunities in the Metaverse for Beauty Brands and Retailers
Millennials and Gen Z are driving brands and retailers to the metaverse. Younger generations care about connection, engagement, and building community through digital avenues, gaming platforms, social media, and new technologies such as VR, blockchain, and cryptocurrencies.
The objective of any brand is to understand the demands of its consumers by meeting them where they are now. As companies continue to explore the world of virtual possibilities, they can leverage the metaverse in the present day to:
- Deliver new virtual shopping experiences
- Reach new audiences and revitalize brand perceptions
- Deliver meaningful experiences that engage consumers
- Build trust with consumers through more robust loyalty programs
- Increase accessibility with greater responsibility
Key players in the beauty industry are embracing the digitization of brand-and-consumer interactions by enhancing the way shoppers can connect with their favorite brands at different touch points. By elevating loyalty programs with NFTs, launching virtual stores for consumers to shop online, and segmenting consumers to develop deeper relationships that deliver on their demands, it’s clear that the metaverse is here to stay. For brands and retailers, it’s important to take advantage of the momentum today as online experiences that meet consumers’ expectations become the new normal.
Download The Complete Metaverse Playbook for Beauty Brands and Retailers here.
Revieve is the preferred provider to brands and retailers across five continents for delivering a digitally-driven, personalized brand-experience leveraging state-of-the-art AI/AR technology. Working with our partners, Revieve has transformed the customer-experience for skin care and color cosmetics through its proprietary technology, the Revieve Health-Beauty-Wellness Platform.
With easy-to-use self-diagnostic modules that personalize search, product discovery and shopping experiences, Revieve’s digital beauty platform delivers consumers targeted products, services and treatments. Encompassing all facets of the health, beauty and wellness industry, Revieve’s trusted powered-by modules include the AI Skincare Advisor, AI Makeup Advisor, AI Haircare Advisor, AI Suncare Advisor and AI Nutrition Advisor.
The Revieve platform seamlessly integrates personalized shopping solutions, in-person and live-video consultations with health and beauty advisors, driving tangible business value by increasing consumer engagement, conversion and basket size across all digital in-store and online brand touchpoints.