To support rapidly expanding customer base and product development, Revieve’s next stage of growth includes the appointment of Irina Mazur as Chief Product Officer

Chicago & Helsinki (October 19th, 2022)  Revieve®, a personalized digital brand experience company working with global brands, retailers, and digital services providers in the beauty, skin, health, and wellness categories, today announced the appointment of Irina Mazur as Chief Product Officer to support Revieve’s continued expansion in delivering personalization at scale to beauty consumers, brands, and retailers in North America. 

At Revieve, we are driven by creating impactful shopping experiences that foster stronger relationships with our brand and retail partners and their customers, said Sampo Parkkinen, CEO of Revieve. With Irina leading our product experience and evolution, we are poised for even more growth to help our client partners deliver exceptional personalized experiences to their consumers by leveraging our AI/AR-powered beauty solutions.

Mazur holds more than 25 years of experience in her role as Chief Product Officer with expertise in business development, Go to Market, Product and Mergers & Acquisitions strategies, product & software development, and technical program management. In addition, Mazur brings consulting experience in a diverse range of industries including Health and Wellness Analytics and Attribution, CPG Data management, retail shopping analytics, location-based analytics, e-commerce platforms and application development, digital media content, as well as mobile application development.

Mazur’s professional career ranges from years with Motorola iDEN and Mobile Devices, Harper Collins publishing, Slalom consulting,, ShopperTrak and Tyco to Chief Product Officer at LabelInsights, President of Product Intelligence at SPINS and most recently Chief Commercial Officer at Innit. 

Technology-driven experiences are the future of commerce, and Revieve has positioned itself as the leading solution provider for partners looking to engage with beauty consumers in new ways, said Mazur. I am honored to lead Revieve’s product development and support their mission in offering AI/AR-driven shopping experiences that transform the way consumers interact and build connections with their favorite brands and retailers.

About Revieve

Revieve is the preferred provider to brands and retailers across five continents for delivering a digitally-driven, personalized brand-experience, leveraging state-of-the-art AI/AR technology. Working with our partners, Revieve has transformed the customer-experience for skin care and color cosmetics through its proprietary technology, the Revieve Health-Beauty-Wellness Platform.

With easy-to-use self-diagnostic modules that personalize search, product discovery and shopping experiences, Revieve’s digital beauty platform delivers consumers targeted products, services and treatments. Encompassing all facets of the health, beauty and wellness industry, Revieve’s trusted powered-by modules include the AI Skincare Advisor, AI Makeup Advisor, AI Suncare Advisor and AI Nutrition Advisor. The Revieve platform seamlessly integrates personalized shopping solutions, in-person and live-video consultations with health and beauty advisors, driving tangible business value by increasing consumer engagement, conversion and basket size across all digital in-store and online brand touchpoints.

For more information: 

Kim Oguilve

Communications Lead

Press Kit