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The collaboration enhances consumers’ e-shopping experience with Magnet's virtual BeautyPro’s and Revieve's AI/AR-powered personalized digital beauty platform
Helsinki and California (September 13th, 2022) – Revieve®, a personalized digital brand experience company working with global brands, retailers and digital services providers in the beauty, skin, health and wellness categories, today announced its partnership with Magnet Beauty, the leading Digital Sales Engagement Platform for e-Commerce, offering live 1:1, personalized service with licensed and brand-certified Beauty Advisors in makeup, skincare, and haircare.
Beauty companies can access Magnet Beauty's cloud-based platform and Revieve's AI/AR technology – as one integrated solution – to personalize their customers’ e-shopping experience and empower consumers to make purchases with confidence as if they were visiting a store.
Through this collaboration, brands and retailers can connect consumers with virtual BeautyPro’s who are licensed cosmetologists, estheticians and MUAs, along with Revieve’s AI/AR-powered solutions – all via chat – to enhance their online shopping experience. The combination of Revieve’s AI/AR solutions, such as the AI Makeup Advisor or AI Skincare Advisor, and Magnet’s vast network of Beauty Pro’s through the Digital Sales Engagement Platform helps personalize customer interactions through virtual try-on, skin analysis and product recommendations.
Having access to Magnet’s BeautyPro consultants and leveraging Revieve’s AI/AR-driven solutions, beauty brands can increase conversion rates, enable more engagement with consumers and provide expert advice and tailored product recommendations based on users characteristics, unique preferences, and skin concerns, driving brand loyalty, AOV, and revenue.
Yon-Ka, a French-family skincare brand that specializes in personalized aroma-therapeutic care, providing results comparable to medspa brands, will be the first brand to leverage Revieve’s AI/AR-powered solutions and Magnet Beauty's cloud platform in one seamless experience.
This collaboration with Magnet Beauty will help empower brands and retailers who want to invest in elevated digital consumer experiences, said Sampo Parkkinen, Founder and CEO at Revieve. Utilizing our AI/AR technology along with Magnet Beauty’s digital sales engagement platform will not only serve consumers on a more personalized, deeper level, but it will also recreate the in-store shopping experience digitally.
This partnership signifies the next evolution in eCommerce. We’re excited to be partnering with Revieve to elevate the customer shopping experience to a whole new level. Customers can feel confident in their purchase and achieve the results they are looking for while brands are able to provide a personalized experience and drive brand loyalty. Together, Magnet Beauty and Revieve are delivering transformative digital solutions for the world’s best-known brands, said Brad Reiter, Co-Founder and CEO at Magnet Beauty.
We are thrilled to partner with Magnet Beauty and Revieve as their expertise and knowledge have helped us stay competitive by leveraging technology to differentiate our brand from the competition and by offering an elevated and personalized brand experience at all levels. We believe this partnership is the next step in building upon customer experience principles that help us to understand consumers on a deeper level and tap into their unmet needs, wants and beliefs. We look forward to working with Magnet Beauty and Revieve as they launch new market innovations that align with our brand seamlessly, said Raphael Faccarello, Head of Ecommerce & Digital, Yon-Ka Paris USA.
About Magnet Beauty
Magnet Beauty is a digital sales engagement platform that brings the in-store experience online by assisting consumers through their online shopping journey. Magnet Beauty provides a vast network of licensed beauty advisors that deliver a personalized, pre-sales service to address visitors' unique needs.
When engaged with Magnet Beauty, consumers are able to talk, text and video chat with licensed and brand-trained estheticians, cosmetologists and certified make-up artists who provide personalized recommendations and consultations. Shoppers can revisit the same Beauty Advisor with follow-up questions, build their regimen or learn new techniques. They can also engage with the brand through skin analysis or virtual try-on features.
Magnet Beauty provides a completely unified customer experience, accessible across multiple touchpoints that integrates seamlessly with 3rd party technology, creating a unique experience for brands and consumers.
About Revieve
Revieve is the preferred provider to brands and retailers across five continents for delivering a digitally-driven, personalized brand-experience, leveraging state-of-the-art AI/AR technology. Working with our partners, Revieve has transformed the customer-experience for skin care and colour cosmetics through its proprietary technology, the Revieve Health-Beauty-Wellness Platform.
With easy-to-use self-diagnostic modules that personalize search, product discovery and shopping experiences, Revieve’s digital beauty platform delivers consumers targeted products, services and treatments. Encompassing all facets of the health, beauty and wellness industry, Revieve’s trusted powered-by modules include the AI Skincare Advisor, AI Makeup Advisor, AI Suncare Advisor and AI Nutrition Advisor. The Revieve platform seamlessly integrates personalized shopping solutions, in-person and live-video consultations with health and beauty advisors, driving tangible business value by increasing consumer engagement, conversion and basket size across all digital in-store and online brand touchpoints.
