Leading No7 Beauty Company and Walgreens Boots Alliance skincare brand increases conversion rate by 3.6 times and average order value by 48% with its Personalized Skin Analysis solution powered by Revieve
August 18, 2021 – Revieve, a market-leading brand experience company working with global brands, retailers, and digital service providers in the Health, Beauty and Wellness categories, today announced that No7, the UK’s leading skincare brand under No7 Beauty Company and the Walgreens Boots Alliance, has increased its conversion rates by 3.6 times and average order value by 48% with the Revieve AI Skincare Advisor.
The success, revealed in a new case study, follows Revieve and No7’s partnership launch in 2020 to deliver a personalized online brand experience for No7’s beauty and skin care consumers. With Revieve’s self-diagnostic digital skincare solution, No7’s Personalized Skin Analysis Solution allows the brand to easily comprehend consumer behavior, quickly react to new trends and anticipate the future skincare needs of its consumers.
Combining user data about consumers’ personal skin concerns and needs with external location data, the Revieve AI Skincare Advisor provides end consumers with a personalized skin analysis and tailored regimen of No7 product recommendations. The solution replicates guidance offered by in-store beauty consultants, offering customers personalized skin support and education, as well as assistance in finding the best products suited for their unique skin care needs.
“With the accelerated shift to e-commerce during the pandemic, it’s more important than ever that we supply a personalized brand experience and product offering that enables every customer to shop how they want, because growing brands through relevant product differentiation alone isn’t enough,” said Kiran Sandu, Global Innovation Manager for Skincare, No7 Beauty Company. “Today’s consumers don’t just buy products--they buy experiences, are empowered and expect personalization--which is why Revieve’s expertise in skin-based image analysis has been crucial for us in meeting these expectations.”
“No7 is a leader not only in developing clinically-proven products, like age defying serums and benefit enriched cosmetics, but in anticipating unmet consumer needs, which is why we are proud to partner with them to create personalized and unique online brand experiences in a way that allows them to measure, target, monitor and offer unprecedented skin support to consumers,” said Sampo Parkkinen, CEO and Founder at Revieve.
As a result of the success and positive feedback from end consumers, citing the ease of finding suitable skincare products and ability to better understand their skin needs, No7 is continuing its efforts with Revieve for a unified view of not only the beauty industry today, but the future of beauty, health and wellness.
“Launching the No7 Personalized Skin Analysis is our latest step in bringing even more personalized products and services to our No7 consumers as part of our mission to create a leading global beauty business,” added Munnawar Chishty, VicePresident and Global Category Director of Beauty, No7 Beauty Company. “We are excited about the opportunity for future development of the solution with Revieve through the implementation of greater functionalities, building new capabilities as we go, to deliver our No7 consumer truly personal experiences.”
Revieve is the preferred partner to brands and retailers across four continents for delivering a digitally driven, personalized brand experience by leveraging state-of-the-art AI/AR technology. Working with our partners, Revieve has transformed the brand experience for skincare and color cosmetics through its proprietary technology, the Revieve Health-Beauty-Wellness Platform.
With easy-to-use self-diagnostic modules that personalize search, product discovery and shopping experiences, Revieve’s digital beauty platform delivers consumers targeted products, services and treatments. Encompassing all facets of the health, beauty and wellness industry, Revieve’s trusted powered-by modules include the AI Skincare Advisor, AR Makeup Advisor, AI Suncare Advisor and AI Nutrition Advisor. The Revieve platform seamlessly integrates personalized shopping solutions, in-person and live-video consultations with health and beauty advisors, driving tangible business value by increasing consumer engagement, conversion and basket size across all digital in-store and online brand touchpoints.
No7 Beauty Company, part of Walgreens Boots Alliance, is a new and dynamic consumer-led beauty business launched in April 2021 which holds iconic international beauty brands. For 86 years, since No7 launched in 1935, its ambition has been to support and empower people across the world through premium but affordable skincare. Alongside No7, the Company is home to Liz Earle Beauty Co., Soap & Glory, Botanics, YourGoodSkin, and Sleek MakeUP. Some of its hero products include Liz Earle’s multi-award-winning Cleanse and Polish, No7 Protect & Perfect, and No7 Advanced Retinol 1.5% Night Concentrate Complex, which is the fastest selling single product on Boots.com.
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