Wellness and beauty industry veteran to bring thirty-year experience to personalized digital brand experience company specializing in beauty, skin, health and wellness categories.

Chicago and Helsinki (January 18, 2021) -- Revieve®, a personalized digital brand experience company working with global brands, retailers and digital services providers in the beauty, skin, health and wellness categories, today announced the appointment of Joseph C. Magnacca, president and CEO at Next Frontier Brands, to its Advisory Board.

Magnacca has over 30 years of experience in the wellness and beauty industries, driving results and building brands across major retailers such as: Walgreens, where he was President of Daily Living Products & Solutions; Duane Reade, as Chief Merchandising Officer and later President, both RadioShack and Massage Envy as CEO; Loblaw Companies, EVP and Shoppers Drug Mart, VP.

The announcement follows the launch of the Revieve AI Makeup Advisor, a market-leading, end-to-end digital makeup experience that engages consumers with an AI-powered selfie analysis, personalized recommendations, and virtual try-on capabilities.

“Joe brings an exceptional amount of experience in and excitement for the spaces in which we are continuing to innovate at Revieve, and it is without a doubt that he will be instrumental in guiding our future endeavors to help brands and retailers accelerate business value,” said Dean DeBiase, Executive Chairman at Revieve. 

In addition to his role on the Revieve Advisory Board, Magnacca currently serves as a member of the Board of Advisors for LogicSource, Inc., Bray Companies, Inc., and Next Frontier Brands. He previously served as Independent Director, Board of Directors for Sally Beauty and member of the American Apparel Board of Directors.

“It is fascinating to see how the beauty, skin, health and wellness industries have experienced rapid digitalization over the years thanks to technological advancements. With AI-driven technology such as Revieve’s, brands and retailers can navigate the never-ending shifts in shopping behavior and really understand what consumers need in order to create better personalized experiences with their brand.” said Magnacca. “I’m proud to be working with Revieve and the rest of the Advisory Board to create impactful solutions with innovative technologies for the ever-evolving landscape of these categories.”

The Revieve Advisory Board consists of global industry leaders across retail, beauty, ecommerce, innovation, media, medical and technology, serving as a catalyst for innovation alongside Revieve's AI-driven platform, including the AI Skincare Advisor, AI Makeup Advisor, AI Suncare Advisor and AI Nutrition Advisor.

About Revieve®

Revieve® is the preferred partner to brands and retailers across five continents for delivering a digitally driven, personalized brand experience by leveraging state-of-the-art AI/AR technology. Working with our partners, Revieve has transformed the brand experience for skincare and color cosmetics through its proprietary technology, the Revieve Health-Beauty-Wellness Platform.

With easy-to-use self-diagnostic modules that personalize search, product discovery and shopping experiences, Revieve's digital beauty platform delivers consumers targeted products, services and treatments. Encompassing all facets of the health, beauty and wellness industry, Revieve's trusted powered-by modules include the AI Skincare Advisor, AI Makeup Advisor, AI Suncare Advisor and AI Nutrition Advisor. The Revieve platform seamlessly integrates personalized shopping solutions, in-person and live-video consultations with health and beauty advisors, driving tangible business value by increasing consumer engagement, conversion and basket size across all digital in-store and online brand touchpoints.


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