Six Tips to Drive Holiday Beauty Sales With a Digital Advisor Experience

Consumers crave fun, experiencing new things, and making the most of their money and time - especially during the holiday season. This is also the perfect moment to build stronger bonds with your customers and deliver an engaging and inspiring brand experience. But, how to use your Revieve-powered experiences to capture the attention of your customers?

Klarna's latest holiday report says that more than 65% of shoppers plan to spend more or the same on holiday shopping this year compared to last year, while 25 % of shoppers have tightened their budgets and plan to spend less. Moreover, consumers of all ages are also prioritizing deals, discounts, and apps, signaling an even bigger emphasis on smart and savvy shopping habits.

During the 2021 holiday season, Revieve-powered experiences had a higher revenue increase of 1.3 times more than the overall website. Conversion rate always increases in this period, but with Revieve powered experiences, the uplift was 1.6 times higher.

With this in mind, get ready to meet customers wherever they like to shop and make the most out of Revieve's personalized brand experiences powered by AI and AR. Here are five tips to help you set the tone for festive seasons and help you maximize your efforts and boost sales during the most important shopping season of the year!

1. Hyperlink the digital advisor in social media

The vast majority of younger shoppers—78% of Gen Z and 79% of Millennials—say they have purchased a product after seeing it on social media. For that reason, linking your digital advisor experience across all your social media channels will be essential. For example, you can add it to your Instagram bio, stories swipe up, and social ads across social media channels.

Adding the link to the advisor will help you get closer to closing beauty purchases as consumers can buy in one click; the advisor will open in-app, and the customer can try the experience directly and purchase right away.

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2. Promote unique gifting experiences  

Skincare and color cosmetics are traditional holiday gifts for oneself. Klarna's latest holiday report says that most of its shoppers (66%) would prefer to receive a gift card over a physical gift.

However, it's challenging to buy skincare or makeup products for others. Instead, you can create a gift card tied to your digital advisor experience, so your customers can buy that instead for family or friends and wow them with a cherry on top! 

If gift cards were ever considered bland and impersonal, this is your chance to make them personal.

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3. Mix early-bird specials with the digital advisor 

Consumers usually start buying holiday presents early; this is the perfect time to entice them with early-bird specials. For example, mix the digital advisor experience with product discount bundles: 

✨ Get your skincare analysis today - get 20% for buying two products, get 30% for buying four or more!

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4. Keep your brand top-of-mind with engaging marketing campaigns 

Marketing your products or services by email or/ and promoting the experience in-store can be a fast, flexible and cost-effective way of reaching new customers. For instance, our partner Living Proof, science-led haircare brand, gathered 58K email addresses via Revieve’s AI Haircare Advisor. This would mean having 110K customer emails annually. Email marketing yields an extremely high ROI, especially during the holiday season.

Moreover, embrace the opportunity to interact and build brand affinity with shoppers in new ways. Enrich the in-store shopping experience for your customers by encouraging customers to scan a QR code on display, access skin advisor via an app, and then receive several personalized product recommendations. 

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5. Encourage your customers to build their own gift set

Self-love matters, especially for Millenials and Gen Z. The holiday season is ideal for encouraging your customers to finally get the beauty products they had been dreaming about once and for all.

While you can build gift sets for your customers, isn't it better to empower them to make their own?

✨ Get your skincare analysis, build your personalized routine, and get a discount on your entire routine purchase.

6. Use your first-party data to build advanced marketing campaigns

Revieve partners saw 16% higher completion rates in consumer sales as they found Revieve’s solutions more valuable in offering personalized product recommendations and shopping experiences.

By now, as a Revieve partner, you've been able to gather zero-first-party data to gain deeper insights into customer behavior and precisely re-target customers to personalize the consumer experience across touchpoints. You can start utilizing data from your Revieve solutions such as demographics, skin types and concerns, location, conversion source, and more to build in-depth customer profiles and sharpen your targeting and re-targeting strategy.

Get in touch with us and let’s talk about how we can bring more customers through your doors this holiday season!

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