With summer already here, it's crucial to ensure that you're catering to your customers' preferred shopping destinations. Explore the incredible potential of Revieve-powered experiences to bring joy to your customers and drive sales during this festive season.
The holiday season is all about fun, new experiences, and making the most of precious time and money. This summer, it's the perfect opportunity to strengthen the bond with your customers and provide them with an engaging and inspiring brand experience. But how can you leverage your Revieve-powered experiences to captivate your customers during their summer holiday?
With these insights in mind, get ready to meet your customers wherever they prefer to shop and make the most out of Revieve's personalized brand experiences powered by AI and AR. Here are six tips to set the tone for the summer holiday season and maximize your efforts to boost sales during this crucial shopping period.
- Hyperlink the digital advisor across social media platforms
Social media has a significant influence on purchasing decisions, with 78% of Gen Z and 79% of Millennials stating that they have made purchases after seeing products on social platforms. It's crucial to link your digital advisor experience across all your social media channels. Consider adding it to your Instagram bio, Stories swipe up feature, and incorporating it into social media advertisements. By providing a direct link to the advisor, you can bridge the gap between browsing and purchasing, enabling customers to try the experience and make a purchase with just one click.
- Promote unique gifting experiences
Skincare and beauty products are popular holiday gifts, even during the summer. To make the gifting experience more exciting, create a gift card that is tied to your digital advisor experience. This allows your customers to purchase the gift card for their family or friends, providing them with a personalized and memorable beauty experience.
- Mix early-bird specials with the online advisor
This year, many shoppers will start their holiday shopping earlier. Take advantage of this trend by enticing them with early-bird specials. Consider combining the digital advisor experience with product discount bundles, such as offering 20% off for purchasing two products or 30% off for purchasing four or more. This approach encourages customers to explore the digital advisor while taking advantage of attractive discounts.
- Keep your brand top-of-mind with engaging marketing campaigns
Utilize email marketing and in-store promotions to effectively reach new customers. Email campaigns have a high return on investment, especially during the holiday season. Consider sharing success stories, testimonials, and holiday-themed promotions through email to engage your audience. In-store, enhance the shopping experience by encouraging customers to scan a QR code or access the skin advisor via an app, providing them with personalized product recommendations.
- Encourage customers to build their own summer beauty sets
Self-care remains a priority, especially for young shoppers. Empower your customers to finally get the skincare or makeup products they've been dreaming about by allowing them to build their own beauty sets. Use the digital advisor experience to guide them through a skincare analysis, helping them create their personalized routine
