Vitalia Vasilkova
The AI-powered Digital Beauty Advisor will provide skin analysis and product recommendations for the Boots own-brand skin care brand
No7, the Boots own-brand skin care range, has partnered with beauty tech company Revieve to bring consumers personalised skin services at-home.
Visitors to Boots' UK and Ireland websites can access the Revieve Digital Beauty Advisor, an AI-powered self-diagnostic tool that analyses users' skin and provides tailored recommendations to suit their skin needs.
To use the service, customers can take a selfie before answering a few questions on their skin type and personal skin concerns to receive personalised advice and recommendations for No7 products, in a bid to offer customers the same level of service they would receive from consultants in-store from the comfort of their homes.
Katie Swift, UK Marketing Director for No7, said: “Now more than ever, we want to be able to offer our consumers the same high level service online as is offered in our stores, should they not be able to get to store.
“We are so excited to partner with Revieve as their technology enables our consumers access to discovering the right products for their skin, paired with a personalised experience from the comfort of their home.”
Offering a range of beauty tech solutions to help brands engage with consumers while providing a seamless beauty experience, Revieve has partnered with more than 70 brands and retailers including Shiseido, Philips and Samsung; earlier this year the company added two new digital tools to analyse users' skin tones for foundation matching and other health and beauty factors.
Sampo Parkkinen, CEO of Revieve, added: “The ability to provide consumers with a personalised online experience is the future of the beauty and wellness experience.
“No7 is the ideal partner to welcome in this next phase due to their skin care offerings, groundbreaking industry research and ability to adapt to the ever-changing needs of their customers.”
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