Asos deepens commitment to growing its beauty category

Asos deepens commitment to growing its beauty category

Acceleration of e-commerce is going to have a long-term impact as more people are now more comfortable ordering online with direct delivery or curbside pick-up.

date published

September 22, 2020

Time Reading

5 Min

Asos deepens commitment to growing its beauty category
Speaker
Dean DeBiase - Revieve Chairman

Dean DeBiase - Revieve Chairman

Named a “Growth Guru” by Inc., Dean DeBiase has served in CEO roles of a dozen companies, accelerating them through market-making hyper-growth phases. He has also been the CEO of Fortune 500 subsidiaries, and a director on public, private, family-enterprise, CVC, PE and VC boards.  

Today, Dean is the Executive Chairman of Revieve, a personalized digital brand experience company, and Reboot Partners, which helps organizations tackle their most challenging issues, and seize emerging market opportunities. He is also Faculty Member at Kellogg School of Management, a Technology Fellow at Northwestern University, a Board Leadership Fellow at NACD, and an Advisor to the NSF.

A popular keynote speaker and best-selling author, Dean is a frequent media guest and commentator on CNBC, CNN and Fox, and contributor to Forbes and Fortune. Dean is the Executive Producer and Host of The Reboot Chronicles Podcast and is working on his next book, Dancing with Startups.

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CHICAGO – Revieve, a beauty-technology company working with more than 70 brands and retailers across four continents,  announced Wednesday a new health & wellness digital advisor offering – the Digital Vitamin & Supplement Advisor.

Following the launch of the Digital Suncare Advisor this month, Revieve’s market-leading skin diagnosis capabilities and AI-recommendation engine can now be used with the Digital Vitamin & Supplement Advisor to automatically recommend a vitamin routine to a consumer, from their selfie, that is specific to their needs, lifestyle, and consumption preferences, as well as their personal vitamin goals.

“Nutrition is an essential ingredient in a healthy, fulfilling lifestyle, but the selection process for vitamins and supplments often proves daunting for consumers,” said Sampo Parkkinen, CEO of Revieve. “With Revieve’s Vitamin & Supplement Advisor, consumers can cut through the noise and discover vitamin supplements relevant to their personal needs and lifestyle, simply by using a selfie.

Revieve’s Digital Vitamin & Supplement Advisor joins Revieve’s core technology stack, which includes The Revieve Digital Beauty Advisor, a proprietary self-diagnostic platform that personalizes the shopping experiences for skincare and cosmetics through its AI Skincare Advisor and AR Makeup Advisor, and its first health & wellness offering, the Digital Suncare Advisor.

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AI in Beauty 2025: Strategic Webinar Series for Retailers and Brands

AI in Beauty 2025: Strategic Webinar Series for Retailers and Brands

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Explore how AI, personalization, and Beauty AI Agents are reshaping the way beauty brands and retailers engage consumers, build loyalty, and drive growth. This exclusive 3-part webinar series brings together strategy, innovation, and real-world use cases to help you lead the next era of beauty commerce.

Conversational AI: Transforming Beauty E-commerce

Conversational AI: Transforming Beauty E-commerce

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June 11, 2025

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June 11, 2025

Conversational AI: Transforming Beauty E-commerce

Explore how beauty brands are using GenAI-powered conversations to guide, educate, and convert. From digital assistants to contextual product education, this session reveals how conversational interfaces are becoming the new storefront — and how to deploy them at scale with impact.

Beauty Begins with Intent: How AI Is Reimagining the Makeup Discovery Journey

Beauty Begins with Intent: How AI Is Reimagining the Makeup Discovery Journey

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Makeup discovery doesn’t start with a product—it starts with a mood, a look, a feeling. In this session, we explore how beauty brands and retailers are redefining the shopper journey using AI-powered try-on, facial analysis, and visual-led discovery. Learn how to unlock emotional and aesthetic intent to deliver personalized experiences that drive loyalty, conversion, and connection at scale.