Asos deepens commitment to growing its beauty category

Asos deepens commitment to growing its beauty category

Acceleration of e-commerce is going to have a long-term impact as more people are now more comfortable ordering online with direct delivery or curbside pick-up.

date published

September 22, 2020

Time Reading

5 Min

Asos deepens commitment to growing its beauty category
Speaker
Dean DeBiase - Revieve Chairman
Dean DeBiase - Revieve Chairman

Chairman

at

Dean DeBiase - Revieve Chairman
Dean DeBiase - Revieve Chairman

Chairman

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CHICAGO – Revieve, a beauty-technology company working with more than 70 brands and retailers across four continents,  announced Wednesday a new health & wellness digital advisor offering – the Digital Vitamin & Supplement Advisor.

Following the launch of the Digital Suncare Advisor this month, Revieve’s market-leading skin diagnosis capabilities and AI-recommendation engine can now be used with the Digital Vitamin & Supplement Advisor to automatically recommend a vitamin routine to a consumer, from their selfie, that is specific to their needs, lifestyle, and consumption preferences, as well as their personal vitamin goals.

“Nutrition is an essential ingredient in a healthy, fulfilling lifestyle, but the selection process for vitamins and supplments often proves daunting for consumers,” said Sampo Parkkinen, CEO of Revieve. “With Revieve’s Vitamin & Supplement Advisor, consumers can cut through the noise and discover vitamin supplements relevant to their personal needs and lifestyle, simply by using a selfie.

Revieve’s Digital Vitamin & Supplement Advisor joins Revieve’s core technology stack, which includes The Revieve Digital Beauty Advisor, a proprietary self-diagnostic platform that personalizes the shopping experiences for skincare and cosmetics through its AI Skincare Advisor and AR Makeup Advisor, and its first health & wellness offering, the Digital Suncare Advisor.

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Beauty Growth Playbook: Winning with AI Personalization and Marketplace Intelligence

Beauty Growth Playbook: Winning with AI Personalization and Marketplace Intelligence

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True personalization in today’s beauty landscape is multidimensional—blending emotional discovery, data depth, and intelligent execution across channels. This session brings together experts from Revieve and Jungle Scout to show how beauty retailers and brands can align AI-powered personalization, zero- and first-party data, and Amazon marketplace intelligence to fuel smarter product decisions and scalable growth. Explore how to unlock deeper consumer intent, translate discovery into conversion, and build a full-funnel strategy that wins—online, in-store, and on the digital shelf.