Asos deepens commitment to growing its beauty category

Asos deepens commitment to growing its beauty category

Acceleration of e-commerce is going to have a long-term impact as more people are now more comfortable ordering online with direct delivery or curbside pick-up.

date published

September 22, 2020

Time Reading

5 Min

Asos deepens commitment to growing its beauty category
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Dean DeBiase - Revieve Chairman
Dean DeBiase - Revieve Chairman

Chairman

at

Dean DeBiase - Revieve Chairman
Dean DeBiase - Revieve Chairman

Chairman

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CHICAGO – Revieve, a beauty-technology company working with more than 70 brands and retailers across four continents,  announced Wednesday a new health & wellness digital advisor offering – the Digital Vitamin & Supplement Advisor.

Following the launch of the Digital Suncare Advisor this month, Revieve’s market-leading skin diagnosis capabilities and AI-recommendation engine can now be used with the Digital Vitamin & Supplement Advisor to automatically recommend a vitamin routine to a consumer, from their selfie, that is specific to their needs, lifestyle, and consumption preferences, as well as their personal vitamin goals.

“Nutrition is an essential ingredient in a healthy, fulfilling lifestyle, but the selection process for vitamins and supplments often proves daunting for consumers,” said Sampo Parkkinen, CEO of Revieve. “With Revieve’s Vitamin & Supplement Advisor, consumers can cut through the noise and discover vitamin supplements relevant to their personal needs and lifestyle, simply by using a selfie.

Revieve’s Digital Vitamin & Supplement Advisor joins Revieve’s core technology stack, which includes The Revieve Digital Beauty Advisor, a proprietary self-diagnostic platform that personalizes the shopping experiences for skincare and cosmetics through its AI Skincare Advisor and AR Makeup Advisor, and its first health & wellness offering, the Digital Suncare Advisor.

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