
How to Build Customer Loyalty with Technology in the Beauty Industry
During the lockdown, more brands started investing in chatbots, artificial intelligence (AI), and big data to gain information about their customers and build loyalty.
How to Build Customer Loyalty with Technology in the Beauty Industry
During the lockdown, more brands started investing in chatbots, artificial intelligence (AI), and big data to gain information about their customers and build loyalty.
How Big Pharma's AI is Re-Branding
Many pharmaceutical businesses started investing heavily in R&D. Still, without a coherent strategy, these re-branding exercises resulted in many heads of data, artificial intelligence, digital, under one corporation and one division.
The Online-Offline Pharmacy Collaboration
Amazon said this Tuesday it has opened an online pharmacy, giving the chance to all customers in the United States to order medication on their phones and computers. Shoppers have to set up a profile on Amazon’s website and have their doctors send prescriptions there.
Why Hyper-Personalization Is The New Normal
While most companies are focused on improving customer experience through personalization, companies that don’t prioritize creating an omnichannel experience run the risk of getting left behind by losing revenue and customer loyalty.
Getting Ahead of the Curve: Nutrition is the ‘New Normal’
While beauty, health, and wellness are rapidly converging in meaningful ways, consumers will begin to seek additional self-care benefits related to their outer appearance and inner emotional well-being.