The AI-powered digital skincare experience is powered by Revieve and recommends products from NAOS’s portfolio of skincare brands
Helsinki, (September 29th, 2022) – Today, NAOS, a cohesive system of 3 skin-inspired brands with ecobiology at the heart of its approach to better preserve the skin ecosystem and to strengthen its natural mechanisms, launches today "Skin Scanner AI" in collaboration with Revieve, a personalized digital brand experience company working with global brands, retailers and digital service providers in the beauty, skin, health and wellness categories, to help deliver a personalized skincare routine to customers in Spain.
Skin Scanner AI by NAOS is an end-to-end personalized digital experience that helps customers identify skin needs and recommend the best matching products to each concern. The experience merges NAOS' 40 years of skin research expertise and Revieve's proprietary computer vision technology and mobile skin diagnostics that analyze over 200 skin metrics from a user's face. Additionally, several dozen different expert algorithms specifically-trained to diagnose distinct skincare and beauty-related facial features from specific areas of the user's face are incorporated into this technology.
This partnership represents a significant milestone that transforms the way consumers learn, discover, feel and buy our skin products. We’re thrilled to be partnering with Revieve to empower our customers to experience skincare on a deeper and more digital and personal level, bringing their skin only what it needs and desires, said América Vallejo, Head of Digital Marketing and Communications at NAOS Spain.
We are proud to partner with NAOS Spain as their unique scientific approach rooted in biology represents a new evolution of natural, scientifically advanced formulations that have transformed the skincare industry. We see a strong connection in our brand values, as we aim to deliver a superior personalized digital brand experience, helping customers achieve optimal skin health, said Sampo Parkkinen, CEO of Revieve.
How it works
By accessing www.skinscannernaos.es, customers can receive a personalized skincare routine in three easy steps. First, customers are asked to answer a series of questions about their skin concerns and needs and share their location to provide additional context. Next, users are invited to take or upload a selfie to receive an in-depth analysis of their skin. Finally, an AI-powered recommendation logic matches the user input and analysis results with the best matching products in NAOS brand collections. In only 2 minutes, Skin Scanner AI delivers a personalized skincare routine suited to their needs. Lastly, consumers can decide to purchase the complete routine or just individual products - all in the same experience.
Revieve is the preferred provider to brands and retailers across five continents for delivering a digitally-driven, personalized brand experience leveraging state-of-the-art AI/AR technology. Working with our partners, Revieve has transformed the customer experience for skin care and colour cosmetics through its proprietary technology, the Revieve Health-Beauty-Wellness Platform.
With easy-to-use self-diagnostic modules that personalize search, product discovery and shopping experiences, Revieve’s digital beauty platform delivers consumers targeted products, services and treatments. Encompassing all facets of the health, beauty, and wellness industry, Revieve®’s trusted powered-by modules include the AI Skincare Advisor, AI Makeup Advisor, AI Haircare Advisor, AI Suncare Advisor and AI Nutrition Advisor.
The Revieve platform seamlessly integrates personalized shopping solutions, in-person and live-video consultations with health and beauty advisors, driving tangible business value by increasing consumer engagement, conversion and basket size across all digital in-store and online brand touchpoints.