‍As we shift the spotlight to the canvas of color and creativity, we invite you to dive into Part Two of our newsletter, dedicated to the art and science of makeup.

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The Beauty category, particularly the Makeup subcategory, demands tailored approaches from retailers and brands due to unique aspects such as high emotional engagement, the need for personalization, and the dynamic nature of product trends and innovations. Moreover, a deep understanding of consumer facial features and characteristics is paramount, directly influencing consumer choices in makeup.

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Strategies for Success:

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• Essential to fully understand consumer facial features and characteristics, including core metrics like eye color, skin tone, and hair color.
• Personalization based on comprehensive facial characteristics, skin concerns, and style preferences.
• Necessity for high-level artistry in makeup application visualization, addressing new trends and full looks.
• Capturing and responding to consumer intent related to events, styles, or inspirations.
• Collecting unique and rare data types like consumer facial metrics, environmental factors, and social listening insights.
• Maximizing engagement and monetization opportunities with beauty brands and specialty retailers.
• Implementing a robust omni-channel strategy for continuous engagement across platforms.

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Technologies Required:

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EXCLUSIVE: Our Top-Rated Digital Artist with Virtual Try-On Technology Sets Industry Standards

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We’re thrilled to share results from a recent evaluation of our Virtual Try-On (VTO) experience. The testing, conducted with various subjects, assessed accuracy, precision, and realism compared to real-life applications of similar products.

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Highlights from the Evaluation:

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• Our VTO technology delivered exceptionally realistic results, outperforming several other solutions in most categories tested.
• Overall, the technology received high marks for realism and natural application, scoring an impressive 4 out of 5 in overall grading.
• The feedback highlighted our solution’s realistic outcomes and credible performance, positioning it as a top contender in the VTO space.
• These positive outcomes demonstrate significant advancements in our VTO capabilities over the past year, reinforcing our commitment to delivering high-quality, realistic virtual experiences.

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The Ultimate Makeup Experience: Empowering Beauty Brands with Our Comprehensive Solution

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Our Makeup Advisor offers a comprehensive solution to address the multifaceted challenges of the Beauty and Makeup categories. While we continuously advance all aspects of our platform and solution, we want to draw extra attention to our beauty Virtual Try-On technology powering our Digital Makeup Artist solution. 

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With this groundbreaking technology, makeup retailers and brands can elevate their offerings, set new industry standards, and drive consumer engagement, satisfaction, and loyalty to unprecedented heights.

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Monetizing Retail Experience with Revieve

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Monetization strategies are increasingly critical in the retail sector, with many brands indicating plans to augment their spending on retail media networks and retail and marketplace advertisement. This shift is largely driven by the desire to access a broader consumer segment to further advance loyalty and differentiation. 82% of brands plan to continue increasing their spending on retail and marketplace ads and media. In this context, Revieve offers a suite of monetization opportunities, among which we would like to especially highlight two:

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Dedicated Brand Experience:

Revieve enables the creation of multiple dedicated product experiences, fully configured for specific product or brand ranges. These are not typical ads but are fully branded and customized installations intended to deliver direct value. Each experience is supported by dedicated performance reports, providing brands with precise metrics on user engagement and effectiveness.

Intended for:

• Brands: Not only for their own digital channels but also for creating branded experiences on partner retail and marketplace platforms.
• Retailers and Marketplaces: Offering priority partner brands dedicated brand corners or a store-within-a-store solution.

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Signature Campaigns (New):

Revieve’s signature campaigns involve multiple branded campaigns built around a single base product, each offering customizable entry points and tailored brand-specific elements such as logos, background images, and product catalogs. These campaigns are designed to deliver a unique and personalized shopping experience that not only increases engagement but also drives brand loyalty. The overall performance and success of these campaigns are meticulously tracked through a combined performance report.

‍Intended for:

• Retailers: Mainly for hosting rotating ad campaigns for various brands, enhancing the visibility and engagement of those brands within the retail environment.

By leveraging the powerful platform of Revieve, which offers a range of connected solutions, brands and retailers can create highly personalized and engaging shopping experiences that not only drive revenue but also build customer loyalty, tapping into the power of targeted content to enhance marketing effectiveness in the retail sector.