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revieve
Helsinki & London (October 18th, 2022) - Boots has launched new "Boots Skin Analysis" service on boots.com, offering customers a personalised digital skin advisor experience that helps to identify their skin needs, and then recommends a unique matching skincare routine and product recommendation.
Boots Skin Analysis is a collaboration with Revieve, a personalised digital brand experience company working with global brands, retailers, and digital service providers in the beauty, skin, health and wellness categories, to help deliver a personalised skincare routine to customers.
Boots has an unrivalled depth and breadth of product offering, with thousands of skincare products included in the experience so that all customers' individual needs are taken care of in a personalised way online.
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The experience is powered by Revieve's proprietary mobile skin diagnostics technology and AI-powered product recommendation engine - built as one seamless experience for customers. The mobile skin diagnostics can analyse more than 200+ sub-metrics and around 20 main metrics such as redness, acne, texture, pore dilation, wrinkles, uneven skin tone, radiance, hyperpigmentation, and many others.
We’re really excited to launch our new Skin Analysis tool, which will help to make our online experience even more personalised and tailored to our customers. This tool we’re launching in collaboration with Revieve will help bring the industry leading expertise in skin diagnostics with our unrivalled range of skincare products to offer our customers the best advice while shopping online, said Paula Bobbett, Chief Digital Officer at Boots.
We are delighted to partner with Boots and see them strengthen their mission of being the top choice for pharmacy, health and beauty by offering personalization for customers' skincare needs, said Sampo Parkkinen, CEO at Revieve. With this collaboration, consumers can experience the Boots Skin Analysis to help educate and address their skin concerns while receiving a personalised skincare routine that selects the best matching products out of Boots’ extensive product listing.
How it works
By accessing the Boots Skin Analysis, customers can receive a personalised skincare routine in three easy steps. First, customers are asked to answer a series of questions about their skin concerns and needs and share their location to provide additional context. Next, users are invited to take or upload a selfie to receive an in-depth analysis of their skin. Finally, an AI-powered recommendation engine matches the user input and analysis results with the best matching products from Boots’ brand assortment.
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About Revieve
Revieve is the preferred provider to brands and retailers across five continents for delivering a digitally-driven, personalised brand experience leveraging state-of-the-art AI/AR technology. Working with our partners, Revieve has transformed the customer experience for skin care and colour cosmetics through its proprietary technology, the Revieve Health-Beauty-Wellness Platform.
With easy-to-use self-diagnostic modules that personalise search, product discovery and shopping experiences, Revieve’s digital beauty platform delivers consumers targeted products, services and treatments. Encompassing all facets of the health, beauty, and wellness industry, Revieve®’s trusted powered-by modules include the AI Skincare Advisor, AI Makeup Advisor, AI Haircare Advisor, AI Suncare Advisor and AI Nutrition Advisor.
The Revieve platform seamlessly integrates personalised shopping solutions, in-person and live-video consultations with health and beauty advisors, driving tangible business value by increasing consumer engagement, conversion and basket size across all digital in-store and online brand touchpoints.
About Boots
Boots is the UK’s leading health and beauty retailer. Its mission is to be the first choice for pharmacy, health and beauty - caring for people, customers and communities everywhere.
With over 53,000 team members and 2,247 stores, ranging from local community pharmacies to large destination health and beauty stores, Boots serves its customer and patients’ wellbeing for life.
Boots is the UK’s number one beauty destination and largest pharmacy chain providing dispensing and essential healthcare services, and it offers an unrivalled depth and breadth of product offering including its innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin. For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.
Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail. More company information is available on boots-uk.com.
For more information:
Kim Oguilve
Communications Lead
kim@revieve.com
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