Transforming Digital Beauty Experiences
Transforming Digital Beauty Experiences
Ulta Beauty, Revieve and Samsung launch new beauty technology to help guests put their best face forward
Virtual Assistant partnership drives mobile skincare commerce on ULTA.COM
Ulta Beauty, Revieve, and Samsung announced a partnership to provide beauty enthusiasts with access to a personalized skin diagnostic, targeted product recommendations, and the ability to quickly purchase products from Ulta Beauty, directly through Samsung’s Virtual Assistant, Bixby Vision.
The service will enable consumers to receive personalized feedback about their skin care concerns through submitting their selfie through Bixby Vision and access specifically curated skincare product recommendations from the range of brands offered by Ulta Beauty. The service will be available initially for Samsung Galaxy S10 and Samsung Galaxy Note 10 users.
“Ulta Beauty is on a never-ending mission to reinvent the beauty retail experience which includes how we create and leverage digital innovation. Our partnership with Samsung and Revieve is a great example of how we are creating digital experiences to help guests find the right skincare for them in an easy, fun and interactive way.”
Said Prama Bhatt, Senior Vice President of Digital & E-commerce.
“We’re extremely excited to partner with Ulta Beauty and Samsung to drive a personalized skincare offering through Bixby Vision. As e-commerce moves more and more to mobile devices, the availability of innovative digital services directly on the mobile devices without separate mobile applications makes it very convenient for consumers,”
Explains Sampo Parkkinen, Revieve Chief Executive Officer.
Revieve is a venture-funded, leading beauty-technology company headquartered in Helsinki, Finland working with 70+ retailers and beauty brands across four continents in helping to bring the in-store beauty consultant to the digital era. Revieve’s white-labeled product suite of Digital Beauty Advisor products works directly across all digital channels where retailers and brands engage beauty-shoppers, including digital in-store, e-commerce, on FB Messenger and WeChat.
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