2025 CommerceNexty Award for Outstanding New Ecommerce Experience

Revieve and Paula’s Choice have been recognized with the 2025 CommerceNexty Award for Outstanding New Ecommerce Experience, an honor that celebrates transformative innovation in digital commerce.

This award highlights the exceptional collaboration between Paula’s Choice and Revieve in delivering a new standard of personalized beauty ecommerce. At the heart of this experience is the AI-powered Skin Analyzer, a digital solution designed to empower skincare consumers through intuitive diagnostics, seamless design, and deeply tailored recommendations.

“We are absolutely thrilled to stand alongside Paula’s Choice in reshaping how skincare is discovered, understood, and experienced online,” said Sampo Parkkinen, CEO of Revieve. “This award reflects not just innovation, but the power of strong partnerships, shared vision, and putting the customer at the center.”

The tool meets consumers wherever they are in their skincare journey — whether opting in with a selfie or browsing without — adapting dynamically to offer diagnostic insights and personalized product matches. It has proven both frictionless and effective, with high completion rates, mobile-first responsiveness, and strong consumer engagement globally.

A special thanks goes to Alea Cox of Paula’s Choice, whose strategic guidance, collaboration, and professionalism helped bring this vision to life. Together, Revieve and Paula’s Choice have created a journey that converts, retains, and delights — driving long-term value for both the business and the end user.

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About the Award

The CommerceNextys are industry-leading awards recognizing the most forward-thinking brands in digital commerce. The Outstanding New Ecommerce Experience category celebrates brands that launch innovative, personalized, and high-performing digital experiences.

Read more in the official Business Wire announcement, or view the full list of winners on CommerceNext’s LinkedIn.

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