BeautyTech AI Insider
Personalization
Personalizing the beauty shopping experience at scale, online and in store.
March 22, 2022 · Revieve
Four Ways revieve Helps Beauty Brands & Retailers Get Personal With Zero- and First-Party Data
Consumer data is entering a new era. In response, tech giants are phasing out third-party cookies and turning to zero-party data and first-party data.
March 3, 2022 · Revieve
How Revieve is Boosting Personalization in The Haircare Industry
With consumers becoming increasingly invested in overall wellbeing and hair health, it appears the haircare segment is finally settling into its moment. Previously haircare was mainly sold as low-end products in drugstores or as high-end products in salons through hair professionals.
February 15, 2022 · Revieve
7 Brands Getting Beauty Personalization Right
We unpack why brands and retailers like Sephora, Bulldog Skincare For Men, Duolab, BABOR, Shiseido, Walmart, and No7 Beauty Company, succeed in connecting with shoppers on a deeper and more personalized level.
December 9, 2021 · Revieve
The Makeup Customer Journey: How Brands Personalize for The Consumer
Today's consumers live in a multi-touchpoint world, customer journeys have become more complex, information-filled, and definitely not linear. Learn how brands can ensure that consumers get the support needed at every stage of the customer journey.
September 28, 2021 · Revieve
How Gen Z is Taking Time to Find their Perfect Beauty Match
Gen Z is the generation that’s here to shake the business of beauty - they are a generation that’s all about creativity and meaningful living.
April 12, 2021 · Revieve
Top 5 Key Factors Driving Growth in the Personal Care Industry
Brands are building connected beauty systems to personalize skin care treatments and gather behavioral data on shoppers, all of which create aspirational demands for companies in the personal care industry. Here are revieve's five key factors driving growth in the personal care industry.
April 12, 2021 · Revieve
5 Trends Transforming E-Commerce Personalization
Personalization has been primarily concentrated on online networks. Digital-only channels are valuable, but from the customer perspective, the relationship must be consistent across all interactions, whether in-store, email, online, offline, or mobile.
April 12, 2021 · Revieve
5 Ways Digital Advisors Improve the e-commerce Experience
E-commerce has transformed from a side-business into a leading part of retail strategy. As a result, shoppers in online stores are also more selective than ever in who they shop with and how.
April 12, 2021 · Revieve
5 ways technology is making online shopping personal
Technology has the power to transform the online shopping experience for consumers. Advancements in various technologies, including AI, computer-vision and the abundance of data generated by shoppers online every day make it possible for retailers to finally create a truly personal e-commerce experience. And change their bottom lines as a result.
April 12, 2021 · Revieve
Beauty: Augmented Reality (AR) alone doesn't convert - So what does?
Beauty sales moving online is a fact. What remains a challenge is the personalization online. The beauty consumer still is the most challenging customer for retailers and brands to offer similar level personalization as you can do in-store.
April 12, 2021 · Revieve
Beauty personalization and conversion & how to make the best out of it!
I’ve seen many personalization efforts from beauty brands and retailers. I like the trend and the efforts for innovation and personalization. However, while I strongly believe anything is better than nothing there is strong evidence that how you personalize does matter in terms of returning customers, conversion and purchase size. The how is a matter of whether you’d like to increase sales by 1,5x or 6x. Like I said, anything is better than nothing. Moreover the how also determines which demographics are even more inclined to try the products recommended.
April 12, 2021 · Revieve
Beauty Retail - Digital and Personal
Beauty is likely the most personal vertical of all retail. As such, being successful in beauty retail requires more personalization efforts from retailers and beauty brands alike than other verticals do.