Skip to main content

Audience & Market Intelligence

Competitive Edge.
Discovered.

See your consumers, portfolio and market as one connected intelligence system.

Connect consumer behavior, product intelligence and market signals to understand who your audiences are, what they want, where opportunity exists and what is changing.

Beauty intelligence. Real business impact.

A beauty consumer engaging with a personalized beauty experience on a phone
Personalized beauty
Emerging Demand
Audience Opportunities
Portfolio Gaps
Competitive Insights
Whitespace

From intelligence to opportunity.

01  /  Know your audience

Beyond demographics.

Understand who your consumers really are. Turn consumer interactions and behavioral signals into continuously evolving audience intelligence.

  • Personas and cohorts
  • Needs, concerns and preferences
  • Behaviors and engagement patterns
  • Product and routine affinities
  • Audience × product fit
  • Differences across brands, categories, markets and channels
Glow SeekersRadiance & even tone
Sensitive MinimalistsGentle, effective formulas
Pro-Age OptimizersLong-term skin health
Signals resolve into audiences.

02  /  Portfolio intelligence

See your portfolio through the eyes of demand.

Connect product intelligence with audience behavior to reveal:

  • Portfolio strengths and gaps
  • Over- and underserved consumer needs
  • Product-to-audience fit
  • Assortment opportunities
  • Category and sub-brand opportunities
  • Catalog economics and performance patterns
Beauty products distributed across a demand-versus-coverage map: high demand with low coverage (the opportunity), high demand well covered, low demand and low coverage, and an emerging-demand whitespace.
High demand
Low coverageOpportunity
High demand
Well covered
Low demand
Low coverage
Emerging demand
Future potential
Demand meets coverage.

03  /  Discoverability intelligence

Understand your discoverability.

See how your business is represented across search and AI. Understand how your brand, products and categories are interpreted, surfaced and positioned across an increasingly AI-driven discovery landscape.

  • AI search and discoverability
  • Product and content information gaps
  • Brand voice and messaging
  • Competitive positioning
  • How products and categories are represented and understood
  • Opportunities to improve relevance across search and AI ecosystems
“Best moisturizer for sensitive skin”
  • Traditional search
  • AI search
  • Conversational
  • Recommendations
Your businessHydrating Day Cream — a product in your portfolioHydrating Day CreamClearly understood and recommended
AI
Your businessBrightening Serum — a product in your portfolioBrightening SerumLimited information · Low visibility
How the discovery universe perceives you.

04  /  Market intelligence

See the bigger picture.

Move from understanding your audience to understanding the wider market. Combine BeautyCatalyst™ intelligence with your own and external market signals to uncover:

  • Emerging demand and trends
  • Competitive movement
  • Market and category shifts
  • Whitespace
  • New audience opportunities
  • Product and innovation opportunities
Competitive movement
Category shift
New audience
Innovation opportunity
Whitespace
Emerging demand ↑
Not only where — where it’s moving.

Intelligence in action

Market intelligence, benchmarks and reports from the BeautyTech AI Insider — the same signals, put to work.

Explore the Insider →

From intelligence to opportunity

Competitive Edge. Discovered.

Now unleash the power.

Explore Business Decision Intelligence →