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Business Decision Intelligence

Power.
Unleashed.

Turn intelligence into decisions that move your business forward.

Bring together what you know about beauty, your consumers, products and market to identify what matters, determine what to do next and understand the potential impact.

  • Marketing
  • Merchandising
  • Assortment
  • Product Innovation
  • Loyalty & Growth
  • Content & Discovery

From intelligence to business action

Clear actions. Visible impact.

Business Decision Intelligence turns connected intelligence into prioritized actions across the business — while helping teams explore scenarios, understand potential impact and focus on where they can create the greatest value.

Business levers on the left — audiences, assortment, consumer signals and loyalty — feeding a rising, directional business-impact chart on the right.
  • Business Levers
  • Audiences
  • Assortment
  • Consumer Insights
  • Loyalty & Growth
  • Visible Impact
MarketingAudiences, messaging, campaigns and activation opportunities.
MerchandisingProduct visibility, positioning and promotional opportunities.
AssortmentPortfolio gaps, category opportunities and assortment priorities.
Loyalty & GrowthEngagement, retention and customer value opportunities.
Product InnovationEmerging needs, whitespace and new product opportunities.
Content & DiscoveryWhere product information, positioning or content should change.

Put Decision Intelligence to Work

Purpose-built capabilities for decisions and action

Two purpose-built capabilities turn connected intelligence into prioritized decisions and clear next steps.

Prioritized actions
AGrow SPF category with younger audienceHigh
BOptimize product content for searchMedium
CExpand shade range in key marketsMedium
OpportunityRecommendationPriorityAction

Action Playbooks

Turn identified opportunities into prioritized recommendations for what the business can do next.

Investment
Audience size
Channel mix
Price point
Potential impact
InputsScenarioPotential Impact

Interactive Forecasts

Explore scenarios, adjust business levers and understand the potential impact of different decisions.

As the pillar evolves, these capabilities increasingly become enterprise-facing agents that help teams reason, plan and execute across marketing, merchandising, assortment, loyalty, innovation and other workflows.

Intelligence that compounds

Power. Unleashed.Intelligence That Compounds.

Every decision creates new action. Every action creates new signals. And every signal makes the intelligence behind your business stronger.

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