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AI Makeup Ecosystem

Personalizing the Entire Makeup Ecosystem

From true-to-life virtual artistry to guided advice and precise foundation matching — one connected makeup platform for brands and retailers, across every channel where makeup discovery happens.

Solutions Portfolio

The Makeup Personalization Ecosystem

Makeup is no longer a single interaction — it's a connected journey from inspiration and intent to personalization, engagement, and long-term relationships. Whether discovery begins with a mood, an occasion, or a look someone loves, Revieve brings the entire journey together into one intelligent, AI-powered ecosystem. Start with one layer or deploy the full ecosystem — activate what matters most and expand over time.

Foundation for Personalized Makeup Intelligence

Virtual Try-On

AI Makeup Artist

True-to-life virtual makeup try-on

Revieve AI Makeup Artist rendering a virtual look on a consumer's face in real time.

The AI Makeup Artist renders products, shades and complete looks as they were made to be worn — with the artistry of a professional, on every unique face.

  • Multi-hundred-point face tracking for natural, true-to-life application
  • True-to-product color, finish and intensity
  • Individual products or complete brand-created looks
True-to-life try-on that convertsExplore
Guided Discovery

AI Makeup Advisor

Guided discovery with Shop by Inspiration

Guided makeup discovery that hears preferences, sees the consumer through AI selfie analysis, and empowers them with personalized products and looks to try and shop.

  • Hear · See · Empower — preferences, AI selfie analysis, personalized looks
  • Shop by Inspiration — Match My Look & Shop the Look
  • Personalized products and complete looks to try and shop
Discovery to confident purchaseExplore
Shade Matching

Foundation Finder

Inclusive, precise foundation shade matching

Revieve Foundation Finder analyzing skin tone from a selfie and returning the consumer's detected tone.

Inclusive, selfie-based shade matching — skin tone and undertone analyzed instantly for a precise foundation match, with AR try-on before purchase.

  • Selfie skin-tone and undertone analysis
  • Precise shade match from your catalog — no manual mapping
  • AR try-on before purchase
Precise match, fewer returnsExplore

Conversational Path to Engagement and Conversion

Flexible Engagement

Full Conversational Makeup Advisor

Flexible, Gen AI-powered makeup guidance

A fully conversational makeup experience that operates independently of structured advisory flows — letting consumers explore looks, shades and occasions in dynamic, real-time interactions anywhere across the journey.

  • Free-form, ChatGPT-like makeup conversations
  • Understands mood, occasion and vague intent
  • Deployable across PDPs, landing pages and campaigns
Always-on assistance across touchpoints

Extend Into Growth, Monetization & New Channels

Monetization

BeautyCatalyst Campaigns

Personalization-driven monetization and brand amplification

Activate high-impact makeup experiences powered by AI-driven personalization — supporting monetization strategies and expanded reach through retail media.

  • Interactive, personalized campaign looks and seasonal collections
  • Integration with retail media networks and brand activations
  • For retailers: new revenue through sponsored placements
  • For brands: amplify storytelling in high-intent environments
Turn personalization into performance—revenue, engagement, and reach
Emerging Channels

AI Makeup Advisor for ChatGPT

Expanding makeup advisory into emerging channels

Revieve Makeup Advisor inside a ChatGPT conversation, turning a red-dress prompt into a shoppable Date Night Classic look.

Extend personalized makeup experiences beyond owned channels into AI-native environments — your branded advisor inside ChatGPT, where makeup discovery now begins.

  • Engage consumers within platforms like ChatGPT
  • New entry points for discovery and acquisition
  • Consistent, brand-aligned advisory beyond owned channels
Next-generation discovery & engagementExplore

  • Digital Growth

    Uplift in Conversion

  • Data

    Data Points

  • Engagement

    Uplift in Engagement

  • Revenue

    Uplift in Average Order Value

Audience & Market Intelligence

Competitive Edge. Discovered.

The zero- and first-party makeup data you own — captured from every try-on, look and shade match — becomes the foundation for continuously evolving competitive intelligence: revealing opportunities, exposing gaps, and anticipating what's next across products, shades, audiences, and markets.

Explore Audience & Market Intelligence

Frequently Asked Questions

Makeup personalization, answered

  • Do brands need to implement the full ecosystem at once?

    No. Brands can start with a foundational experience like the AI Makeup Advisor, AI Makeup Artist or Foundation Finder and expand over time based on their strategy and priorities.

  • How do the different stages work together?

    Each stage represents a layer of capability — from core try-on and discovery to conversational engagement and channel expansion. Brands can activate them independently or together.

  • Can conversational experiences run independently of the structured advisor?

    Yes. Conversational makeup experiences can operate alongside or independently of structured advisory flows, enabling real-time, flexible interactions across touchpoints.

  • Where can these experiences be deployed?

    Across owned channels such as PDPs and landing pages, as well as external environments including retail media and AI-native platforms like ChatGPT.

  • How does the platform support different business goals like conversion or loyalty?

    The platform adapts to your priorities — supporting conversion through guided discovery and try-on, loyalty through personalized relationships, monetization through campaigns, and expansion through new channels.

  • Is this approach linear, or can brands activate multiple capabilities at once?

    It is not a linear path. Brands can deploy multiple layers simultaneously to maximize impact.

  • How does data flow across these experiences?

    All interactions contribute to a unified zero- and first-party data foundation, enabling continuous personalization and smarter decision-making.

Beauty is Personal
Unleash the Power to Be Unique

Give every makeup shopper an experience built around them — and turn that personalization into measurable growth.