BeautyTech AI Insider
Personalization
Personalizing the beauty shopping experience at scale, online and in store.
April 12, 2021 · Revieve
Recommendation engines for growth and customer experience
Some of the biggest businesses on this planet are using recommendation engines for hacking their growth, customer flow and -experience. revieve does to beauty what Netflix does for movies and Spotify for music. In beauty, the factors that play in are countless as every skin is literally different, personal preferences, allergies, and weathers vary across the board massively and a simple segmentation is simply not enough.
April 12, 2021 · Revieve
Skincare eCommerce Customer Experience vs Marketing Gimmicks
Your online beauty shoppers are smart. Smarter than you think. They can smell marketing gimmicks a mile away and likely don't think you're acting in their best interest if they do. When you provide them with a faceless, non-interactive questionnaire that results in product recommendations, they smell marketing.
April 12, 2021 · Revieve
Skincare Going Digital in 2020: Consumer needs vs. fears
How skincare is going digital through BeautyTech and how consumers want their data to be treated with new digital beauty experiences. How to collect consumer data and use it for personalization in the right way.
April 12, 2021 · Revieve
The Pain of Transforming the E-Commerce Customer Experience
Making incremental improvements to your existing e-commerce customer experience isn't difficult. Improving the checkout process, faster shipping times, improving search capabilities and having a better shopping cart abandonment -solution in place are all incremental improvements retailers are working on.
April 12, 2021 · Revieve
The Real form of e-commerce Personalization
E-commerce personalization is a hot topic that retailers attending events like Shoptalk, the Internet Retailing Expo and IRCE are talking about in 2017.
April 12, 2021 · Revieve
Treating your e-commerce shoppers as individuals
You navigate to an e-commerce site looking to buy a t-shirt. After adding the t-shirt to your shopping cart, the e-commerce stores "personalization" algorithm decides that many people who bought that type of a t-shirt also bought a pair of jeans. So you get recommended multiple different pairs of jeans. Great experience, right? Wrong.
January 18, 2021 · Revieve
How to Build Customer Loyalty with Technology in the Beauty Industry
During the lockdown, more brands started investing in chatbots, artificial intelligence (AI), and big data to gain information about their customers and build loyalty.
January 13, 2021 · Revieve
Getting Ahead of the Curve: Nutrition is the ‘New Normal’
While beauty, health, and wellness are rapidly converging in meaningful ways, consumers will begin to seek additional self-care benefits related to their outer appearance and inner emotional well-being.
January 13, 2021 · Revieve
Why Hyper-Personalization Is The New Normal
While most companies are focused on improving customer experience through personalization, companies that don’t prioritize creating an omnichannel experience run the risk of getting left behind by losing revenue and customer loyalty.