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AI Foundation Finder & Shade Matching

AI Foundation Finder

Inclusive and reliable digital foundation matching — enabling consumers to purchase their precise match with ease and confidence, resulting in higher conversion and customer satisfaction.

Part of the AI Makeup ecosystem
AI Foundation Finder — skin tone and undertone analysis matching every consumer to her exact foundation shade, online and in-store.
  • Skin Tone & Undertone
  • Personalized Recommendations
  • Shade Match

How Foundation Finder Works

The Digital Foundation Finder helps you find the right foundation products for your look — personalized advice and virtual try-on.

True-to-Life Augmented Reality

See the Match Before They Buy

Automated skin-tone and lighting adjustment means every shade renders true — on every unique face, in real light.

True-to-Shade Rendering

Foundation shades render with the color, coverage and finish of the actual product — adapted to the consumer's own skin tone and lighting.

Undertone Intelligence

Analysis reads tone AND undertone, so matches are precise — not approximate.

Confidence at Purchase

Consumers see their match on their own face before they buy — fewer wrong shades, fewer returns.

Skin ToneUndertoneTrue-to-Life Try-On

Managed by Revieve

We Do the Heavy Lifting. You Stay in Control.

You provide your catalog. Revieve makes it experience-ready.

Enriched by Revieve

We normalize and enrich your foundation catalog with the attributes that power precise matching — shades, undertones, coverage, finish and formula.

Maintained by Revieve

New products, shades and reformulations don't become your team's operational burden.

Curated by You

See, preview and decide what consumers experience — products, shades and merchandising priorities.

Your CatalogRevieveFoundation Finder

Drive Real Results for Your Brand

All metrics obtained directly from the latest advisor benchmarking assessments conducted on our customers.

  • Conversion Rate

    AI guidance turns browsers into buyers

  • Average Order Value Uplift

    Personalized recommendations drive basket size

  • Unique points of data monthly

    Interactive journey unlocks zero- and first-party data

FAQ

Questions brands & retailers ask

  • How does AI Foundation Finder match shades?

    A selfie analysis reads the consumer's actual skin tone and undertone using Revieve's computer-vision technology, and AI matches them to the closest shades in your catalog — no manual shade mapping required.

  • How is it different from a standard shade quiz?

    Quizzes capture preferences. Foundation Finder combines them with instant skin-tone analysis from a selfie — measured skin data plus preferences, for a match consumers can trust.

  • Is it accurate across all skin tones?

    Yes. The experience is designed to be inclusive and reliable across the full range of skin tones and undertones — every consumer gets a precise match.

  • Can consumers try their match before buying?

    Yes. Personalized recommendations come with AR try-on, so consumers see their foundation match on their own face before purchase.

  • Do we need to prepare our product catalog?

    You provide your product catalog and approved product information. Revieve normalizes, enriches and maintains the shade and product data that powers matching — so the work doesn't fall on your team.

  • Where can it be deployed?

    Across digital and in-store channels, connected to your commerce journey so a precise match leads directly to purchase.
Questions about Foundation Finder? Read the FAQs

Beauty is Personal
Unleash the Power to Be Unique

Give every consumer their precise match — and the confidence to buy it.