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AI Makeup Artist & Virtual Try-On

Bring Your Brand's Makeup Artistry to Every Consumer

Create true-to-life, personalized virtual makeup experiences that bring your products, shades, finishes and artistry to life on every consumer. From individual products to complete looks, Revieve Makeup Artist combines advanced AI with real-time visualization to inspire discovery, experimentation and purchase.

Part of the AI Makeup ecosystem

High-Performance Face Tracking

Precision That Moves With You

Multi-hundred-point face tracking detects facial landmarks and movement with precision — so makeup applies naturally and moves seamlessly with every consumer, in still images and live video.

A consumer's face shown half natural, half with virtual makeup applied, with product options alongside — demonstrating real-time face tracking and application.

Precision Across Every Face

Advanced facial mapping places every product accurately across the unique features and contours of each face.

Real-Time Agility

Makeup follows movement and expression smoothly and naturally, creating a fluid, responsive live experience.

Designed for Everyone

Optimized across ethnicities, ages and skin tones, so every consumer sees themselves represented — accurately.

PrecisionReal-Time TrackingInclusive Performance

True-to-Life Augmented Reality

Bring Your Products to Life

Highly realistic visualization designed to show each product at its best — and truest to reality — because the same product looks different on every face.

True-to-Product Realism

Color, finish and intensity rendered as the product was made to be worn — adapting naturally to each consumer's skin tone and lighting.

Your Artistry, Brought to Life

Application, shapes and placement reflect your brand's intent and essence — products experienced exactly as they were designed.

From Products to Complete Looks

Consumers experiment beyond single products — with palettes, combinations and complete brand-created looks.

Color & FinishArtistry & ApplicationComplete Looks

Managed by Revieve

We Do the Heavy Lifting. You Stay in Control.

You provide the catalog. Revieve makes it experience-ready.

A makeup product visualized in real time, matched to a consumer's skin tone and lighting.

Enriched by Revieve

We normalize and enrich your makeup catalog with the product attributes needed to power accurate visualization, personalization and discovery.

Maintained by Revieve

As your assortment evolves, Revieve supports ongoing product, shade and catalog updates.

Curated by You

See, preview and decide what consumers experience — from products and shades to looks and merchandising priorities.

Your CatalogRevieveMakeup Artist

FAQ

Remaining Questions

  • How is Revieve Makeup Artist different from traditional virtual try-on?

    Revieve Makeup Artist goes beyond basic product visualization by combining advanced AI, including Generative AI, with product characteristics, brand artistry and individual facial features to create a more personalized, true-to-product experience. Because the same product applies and appears differently on every individual, Makeup Artist represents it personally — not generically.

  • Can the experience reflect our brand's artistry?

    Yes. Makeup Artist is designed to capture your brand's unique intent and essence — consumers experience your products exactly as they were intended to be worn, doing justice to what makes each of them distinctive.

  • Which makeup categories does Makeup Artist support?

    Makeup Artist supports core categories across eyes, lips and face, including eyeshadow, eyeliner, mascara and lashes, brows, lipstick, lip gloss, lip liner, foundation, concealer, blush, bronzer and contour, and highlighter — as individual products or complete looks.

  • Do we need to prepare our product catalog before launch?

    You provide your product catalog and approved product information. Revieve normalizes, enriches and maintains the catalog data needed to power the experience, helping reduce the operational work required from your team.

  • Where can Makeup Artist be deployed?

    Makeup Artist can be deployed across web, mobile, product detail pages, campaigns and in-store experiences, with flexible integration options including web plugin, iFrame and API.

  • Can Makeup Artist connect to our commerce journey?

    Yes. Makeup Artist can connect product discovery and virtual try-on to product selection and add-to-cart, helping consumers move from inspiration to purchase within the same journey.

  • Is the experience inclusive and accessible?

    Yes. Face tracking is optimized across ethnicities, demographics, ages and genders, so results are accurate and every consumer feels represented. The experience is designed to align with accessibility standards across devices.
Questions about Makeup Artist? Read the FAQs

Beauty is Personal
Unleash the Power to Be Unique

Bring your products to life as they were made to be worn — and give every consumer the power to be their true self.