BeautyTech AI Insider
Data Strategy
Building the first-party data foundation that powers personalized beauty.
June 3, 2026 · Revieve
Beauty Decision Fatigue Is Real - Here’s How AI Is Fixing It
Consumers are overwhelmed by endless beauty choices - and AI is emerging as the key to turning confusion into confident, personalized decisions.
May 7, 2026 · Revieve
The Beauty Industry Is at a Turning Point: What Comes Next for AI, Data & Personalization?
The beauty industry is hitting a turning point - and AI, data, and hyperpersonalization are about to completely redefine how we discover, choose, and experience beauty.
March 6, 2026 · Revieve
AI Is Becoming the New Competitive Advantage in Beauty
Industry leaders gathered in London to explore how AI-powered diagnostics, guided discovery and consumer insights are becoming a critical competitive advantage across the beauty industry.
May 5, 2025 · Irina Mazur
AI Loyalty Engines: The Secret to Doubling Beauty Retention in 2025
Discover how beauty brands are using AI personalization and zero-party data to drive retention, CLV, and long-term loyalty in 2025.
January 18, 2023 · Revieve
Top Zero- and First-Party Data Types You Can Gather With AI Beauty Tech
Learn how to implement a zero-party and first-party data strategy and discover top zero- and first-party data types to deliver highly effective, privacy-aware personalized experiences tailored to each customer.
June 22, 2022 · Revieve
3 Ways How To Protect Customer's Privacy In a Beauty-Tech World
This article addresses how beauty businesses should deal with consumer data privacy and what steps to take to protect your customers' privacy –particularly in beauty-tech, where sensitive personal data is often at stake.
March 22, 2022 · Revieve
Four Ways revieve Helps Beauty Brands & Retailers Get Personal With Zero- and First-Party Data
Consumer data is entering a new era. In response, tech giants are phasing out third-party cookies and turning to zero-party data and first-party data.
April 12, 2021 · Revieve
Personalization and Data Privacy Balance in the Beauty Industry
Data-driven personalization continues to accelerate as customers increasingly value the advantages of a convenient and fast shopping experience. However, high-profile corporations' recent cases in abusing consumer data continue to raise concerns over how beauty brands and retailers can reach the right balance between personalization and customer privacy protection.
April 12, 2021 · Revieve
Skincare Going Digital in 2020: Consumer needs vs. fears
How skincare is going digital through BeautyTech and how consumers want their data to be treated with new digital beauty experiences. How to collect consumer data and use it for personalization in the right way.