BeautyTech AI Insider
For Marketing & CX
Ideas for the marketing and customer-experience teams building beauty engagement.
April 12, 2021 · Revieve
Providing better service for beauty customers
You know you're on the right track when the competition is high, right? We are seeing a lot of competition in beauty tech. Everyone has their specific approach on how to personalize probably the most personal of all retail; beauty. Competition is always welcome. That's how we can ensure the results keep on improving to serve everyone as good as possible. That's when the industry grows. How you wish to personalize depends heavily on your core values and how you want to be perceived from shoppers perspective. And who do you want to reach!
April 12, 2021 · Revieve
Recommendation engines for growth and customer experience
Some of the biggest businesses on this planet are using recommendation engines for hacking their growth, customer flow and -experience. revieve does to beauty what Netflix does for movies and Spotify for music. In beauty, the factors that play in are countless as every skin is literally different, personal preferences, allergies, and weathers vary across the board massively and a simple segmentation is simply not enough.
April 12, 2021 · Revieve
Save Your Shoppers Time
Let's face it. The conversion number (shoppers vs buyers) for your e-commerce site sucks. Amazon (excluding Amazon Prime) gets a 14% conversion. You're likely getting nothing of the sort. Even if you consider your conversion "better than average", lets say 7%, that means 93 out of every 100 people who come to your e-commerce store don't buy anything.
April 12, 2021 · Revieve
Skincare eCommerce Customer Experience vs Marketing Gimmicks
Your online beauty shoppers are smart. Smarter than you think. They can smell marketing gimmicks a mile away and likely don't think you're acting in their best interest if they do. When you provide them with a faceless, non-interactive questionnaire that results in product recommendations, they smell marketing.
April 12, 2021 · Revieve
The Beauty Category Pivots To ‘Wellness’
The pandemic accelerated some preexisting health and beauty tendencies, pushing players to rethink tactics and adapt to a new normal in the context of shifting consumer behavior and consumption habits.
April 12, 2021 · Revieve
The Choice-Paralysis in E-Commerce
E-commerce retailers are working hard to provide their entire product inventory available for online shoppers. As they should. There is no excuse not having your entire inventory available online. In fact, if anything, you should have a larger product selection available online than you do in your physical stores.
April 12, 2021 · Revieve
The Digitalization of Beauty
The world of discovering, buying and learning about beauty products has gone digital. This revolution started organically from peer-to-peer online sources, discussion forums, video blogs and has now made itself into the actual retail experience.
April 12, 2021 · Revieve
The next big challenge of E-commerce and How to overcome it
With the significantly growing amount of information, products, and users online, it’s becoming increasingly important for E-commerce retailers to provide consumers with relevant information regarding their needs and concerns.
April 12, 2021 · Revieve
The Pain of Transforming the E-Commerce Customer Experience
Making incremental improvements to your existing e-commerce customer experience isn't difficult. Improving the checkout process, faster shipping times, improving search capabilities and having a better shopping cart abandonment -solution in place are all incremental improvements retailers are working on.
April 12, 2021 · Revieve
The Real form of e-commerce Personalization
E-commerce personalization is a hot topic that retailers attending events like Shoptalk, the Internet Retailing Expo and IRCE are talking about in 2017.
April 12, 2021 · Revieve
The Rise of Selfies in E-Commerce
Over the last few years, e-commerce has evolved from a supporting act into a leading role. Retailers globally are looking for e-commerce to drive their future growth. As a part of this effort, retailers are realizing the benefits of providing an exceptional customer experience for their online shoppers.
April 12, 2021 · Revieve
The ROI of guided-selling in e-commerce
Guided-selling is a term that is being used for a variety of purposes in e-commerce. Often referred to as digital assistants, taking the form of chatbots or purpose-built digital experiences, guided-selling refers to the act of providing your shoppers with some form or proactive assistance, helping them navigate their way towards a purchase in your e-commerce store.