BeautyTech AI Insider
For Marketing & CX
Ideas for the marketing and customer-experience teams building beauty engagement.
April 12, 2021 · Revieve
The skincare product buying experience on mobile
Mobile has evolved into an important channel for e-commerce retailers. Mobile used to be simply a channel for shoppers to find information about products, brands and compare prices. Those days are long gone. Mobile today is a serious contender as a purchase channel for e-commerce shoppers, as highlighted by the UPS Pulse of the Online Shopper - study.
April 12, 2021 · Revieve
Treating your e-commerce shoppers as individuals
You navigate to an e-commerce site looking to buy a t-shirt. After adding the t-shirt to your shopping cart, the e-commerce stores "personalization" algorithm decides that many people who bought that type of a t-shirt also bought a pair of jeans. So you get recommended multiple different pairs of jeans. Great experience, right? Wrong.
April 12, 2021 · Revieve
Upcoming Trends in the Beauty & Wellness Industry
Skincare will continue to create a strong alignment with health, therapeutics, and overall wellness. Since the perception of beauty has developed over the years, such as looking healthy, building confidence and self-esteem, the “clean” to “conscious” movement in beauty will be reinforced.
April 12, 2021 · Revieve
Virtual Try-On: The Next Big Trend In Omnichannel Beauty Experiences
Success in the beauty industry is more than just high-quality products themselves. Brands and retailers must deliver a valuable, enjoyable, and seamless customer experience supported by novel omnichannel strategies and disrupting AI/AR solutions.
April 12, 2021 · Revieve
What exactly are Digital e-Commerce Advisors?
E-commerce retailers today are bombarded by information, insights and opinions about different services, technologies and functionalities that they could implement in their e-commerce stores.
April 12, 2021 · Revieve
Who is doing the selling in your e-commerce store?
Your e-commerce store is most powerful channel you have today to reach shoppers. Through e-commerce, your shoppers are not tied to time or place and can shop your store at their convenience.
January 18, 2021 · Revieve
How to Build Customer Loyalty with Technology in the Beauty Industry
During the lockdown, more brands started investing in chatbots, artificial intelligence (AI), and big data to gain information about their customers and build loyalty.
January 13, 2021 · Revieve
Getting Ahead of the Curve: Nutrition is the ‘New Normal’
While beauty, health, and wellness are rapidly converging in meaningful ways, consumers will begin to seek additional self-care benefits related to their outer appearance and inner emotional well-being.
January 13, 2021 · Revieve
Why Hyper-Personalization Is The New Normal
While most companies are focused on improving customer experience through personalization, companies that don’t prioritize creating an omnichannel experience run the risk of getting left behind by losing revenue and customer loyalty.