BeautyTech AI Insider
For Marketing & CX
Ideas for the marketing and customer-experience teams building beauty engagement.
April 12, 2021 · Revieve
How AI Can Impact Your Conversion Rates
While applying AI to business operations is undoubtedly beneficial, it does beg the question of how this know-how will influence the future of conversion optimization and how it will affect brand experience.
April 12, 2021 · Revieve
How Digital Solutions are Transforming Beauty Commerce
Digital Solutions are transforming beauty commerce. These solutions are transforming the customer experience for beauty shoppers through offering delightful product discovery, surprising inspiration, valuable advice and a throughout personal experience that has the power not only to inform, educate and inspire, but transform the perception of a brand or beauty retailer in the minds of the consumer.
April 12, 2021 · Revieve
How Selfies drive better sales in Beauty
Artificial intelligence ( AI ) and augmented reality ( AR ) are transforming the shopping experiences by leveraging deep personalization for every consumer individually and keeping them engaged in a highly competitive market. Just 26% of retailers believe that digital transformation is important. So, are AI and AR just a marketing hype?
April 12, 2021 · Revieve
How the Beauty Industry Changed in 2020
Before the pandemic, person-to-person recommendations and in-store tests were the key elements influencing beauty and personal care purchases. In one fell swoop, the crisis accelerated the industry’s digital transformation and subsequent adoption of sophisticated technology by numerous years.
April 12, 2021 · Revieve
How The Pandemic Has Affected The Retail Holiday Season
The success of holiday sales relies on whether brands and retailers can stay agile and pivot to serve customers best, strengthen fulfillment and supply chain capacity, redesign the consumer experience by leveraging advanced technology, and embrace the challenges to capture growth in unusual conditions.
April 12, 2021 · Revieve
How to Improve Beauty Shopping Experiences Within Retailers?
We've seen brands like L'Oreal launching their various skin analysis, makeup virtual try-on and other solutions on third party retailer sites like Amazon, Tmall, WeChat and also within multiple retail in-store locations. Did you know that this is not just fun reserved for big brands with multi-million budgets but your brand could do it as well?
April 12, 2021 · Revieve
Is Asia leading the beauty personalization game?
In Asia where the culture is far more collective and conservative in many aspects, you’d think that same would apply to adapting technologies. Right? Think again. It’s quite the opposite. When I think about it though it seems to me that many Asian countries have traditionally been culturally on the other end of the spectrum compared to Europe and North America in dimensions such as power distance, masculinity and individualism for instance (source).
April 12, 2021 · Sampo Parkkinen
The Reboot Chronicles: The Current & Future Role of AI/AR Technology
We live in a time when technology has never been more critical in consumer segments, and this year has taught many brands and retailers to adjust according to changing consumer behavior.
April 12, 2021 · Revieve
Personal Assistant - Anytime, Anywhere!
Would it be nice to get the luxury of having a personal assistant to guide you through shopping in the jungle of endless possibilities and brands where one-size definitely does not fit all?
April 12, 2021 · Revieve
Personalized Beauty Shopping on Amazon Alexa
Beauty-brands and retailers are increasingly looking to provide new purchase channels and engagement alternatives for their digitally-native audience. One key focus of these experience is the emergence of voice-shopping through platforms such as Amazon Alexa or Google Voice Assistant.
April 12, 2021 · Revieve
Post-COVID Beauty Tendencies
As many of us step into 2021 holding our breaths for the arrival of COVID-19 vaccines, beauty trend forecasts comprise a fascinating medley of skin-focused initiatives and do-it-yourself endeavors.
April 12, 2021 · Revieve
Predictions for Beauty Commerce for months and years to come
Our hearts at revieve go out to all the people & businesses affected by the epidemia. Together we'll be strong and shall overcome the current & upcoming struggles we'll face! Find predictions where the industry is going in short- and long-term during and after COVID-19, or Coronavirus. Beauty Commerce will change.