BeautyTech AI Insider
For Marketing & CX
Ideas for the marketing and customer-experience teams building beauty engagement.
April 12, 2021 · Revieve
Beauty personalization and conversion & how to make the best out of it!
I’ve seen many personalization efforts from beauty brands and retailers. I like the trend and the efforts for innovation and personalization. However, while I strongly believe anything is better than nothing there is strong evidence that how you personalize does matter in terms of returning customers, conversion and purchase size. The how is a matter of whether you’d like to increase sales by 1,5x or 6x. Like I said, anything is better than nothing. Moreover the how also determines which demographics are even more inclined to try the products recommended.
April 12, 2021 · Revieve
Beauty Retail - Digital and Personal
Beauty is likely the most personal vertical of all retail. As such, being successful in beauty retail requires more personalization efforts from retailers and beauty brands alike than other verticals do.
April 12, 2021 · Sampo Parkkinen
Beauty Retail is about the Experience
Beauty is likely the most personal category of all of retail. It's also a category where there is enormous competition between brands, channels, and retailers. The number of potential alternative products accompanied by the vast number of choices as a shopping destination for beauty products leaves the consumer overwhelmed and sometimes frustrated.
April 12, 2021 · Revieve
Beauty & Voice - Trends for 2018
The year 2018 will be voice-driven for beauty retailers & brands as more gadgets from Google & Amazon are popping up. Soon Facebook will be joining the race too. More countries globally are being covered every month by the different platforms and the natural dialogue capabilities are getting much better to create actually engaging experiences via voice.But how about Beauty & Voice?
April 12, 2021 · Revieve
Bridging Online and Offline through Digital Beauty Solutions
The trust generated by the in-store beauty consultant creates a shopping environment where customers have faith in the products they are buying, largely due to the influence of a physical person who serves them in the store.
April 12, 2021 · Revieve
Building Loyalty in Beauty-Shoppers Online
Building loyalty among your customer-base online is challenging. The Internet provides your shoppers with countless of opportunities for price comparisons, information gathering and makes shoppers far more likely to shop around than those visiting your brick-and-mortar stores.
April 12, 2021 · Revieve
Consumer Shopping Behavior Amid COVID-19 - What's Trending?
The coronavirus outbreak has forced many U.S. consumers to change their shopping preferences. While many shoppers are still loyal to the brands they like, COVID-19 drives an even more significant change in mindsets. This shift affects the type of goods and brands consumers can purchase and the shopping channels they use.
April 12, 2021 · Revieve
Digital Advisors as Retail Store Associates Online
Your online shoppers want service. They are the same individuals who visit your brick-and-mortar stores and simply because they are using a digital channel to shop with you doesn't mean they don't want you to serve them.
April 12, 2021 · Revieve
Product Discovery in the Digital and Beauty Retail Landscape
One of the key drivers of shopping at retailers (vs. directly with brands) is the range of products (.. with other aspects like delivery and price). The more younger the generation, the less brand loyalty different studies show them to have. In general, we could say that more than 50% of beauty customers change brands within a year, at least in one category. But, at the same time, most consumers state that they are confused by the overwhelming options of products.
April 12, 2021 · Revieve
Digital & Makeup 2020: From makeup virtual try-on to digital beauty advisor -experiences
Makeup virtual try-on is something we see weekly on the news and the technology has significantly matured within the last couple of years. It's proven that the try-on -experiences can help to convert the visitors to purchasing customers but it still only partly solves the product discovery dilemma as color and texture are merely two different components in the formulation of cosmetics. So what's next? Learn more about the Digital Beauty Advisor -experience.
April 12, 2021 · Revieve
Guiding through the jungle of choices
Do you have a large range of products at your online store? Does it become difficult for the customer to find the products or just browse through? Do you even know your customers' preferences?
April 12, 2021 · Revieve
Hello! I'm your one-size-fits-all e-commerce sales associate!
Don't know what you're looking for? Don't worry. We have a one-size-fits-all e-commerce sales associate who knows everything about every product we have, every product category and is as knowledgeable about the latest women's fashion trends as they are about the warranty conditions of refrigerators. Because this is e-commerce and not one of our brick-and-mortar stores, we don't need to provide you with an expert in women's fashion who understands you like the in-store women's fashion sales associate does. Nor do we need to provide you with a beauty-expert who understands your skin and beauty needs like the in-store beauty consultant does. We call it "personalization". And its "just for you". Based on how you navigated our website, you clearly belong to customer category B, so we've got you covered.