BeautyTech AI Insider
For Marketing & CX
Ideas for the marketing and customer-experience teams building beauty engagement.
March 3, 2022 · Revieve
How Revieve is Boosting Personalization in The Haircare Industry
With consumers becoming increasingly invested in overall wellbeing and hair health, it appears the haircare segment is finally settling into its moment. Previously haircare was mainly sold as low-end products in drugstores or as high-end products in salons through hair professionals.
February 15, 2022 · Revieve
7 Brands Getting Beauty Personalization Right
We unpack why brands and retailers like Sephora, Bulldog Skincare For Men, Duolab, BABOR, Shiseido, Walmart, and No7 Beauty Company, succeed in connecting with shoppers on a deeper and more personalized level.
January 10, 2022 · Revieve
The Technology Augmenting the Role of the Independent Beauty Business Consultant
Migrating from person-to-person selling to digital channels and keeping its diligence closely on its customers, the direct selling beauty business rolled out new ways and means by which it continues its upward trajectory.
December 9, 2021 · Revieve
The Makeup Customer Journey: How Brands Personalize for The Consumer
Today's consumers live in a multi-touchpoint world, customer journeys have become more complex, information-filled, and definitely not linear. Learn how brands can ensure that consumers get the support needed at every stage of the customer journey.
October 15, 2021 · Revieve
Six Tips to Drive Holiday Beauty Sales With a Digital Advisor Experience
Preparing to meet your customers where they like to shop is a must every holiday season. Here we share how to use revieve-powered experiences to delight your customers and increase sales.
September 28, 2021 · Revieve
How Gen Z is Taking Time to Find their Perfect Beauty Match
Gen Z is the generation that’s here to shake the business of beauty - they are a generation that’s all about creativity and meaningful living.
August 24, 2021 · Revieve
The New Guard & Beauty Vertical of Skincare: Infused Makeup
During the lockdown, consumers became comfortable in their skin and are now looking for products that won't compromise the health and vitality of their skin. As a result, the line between makeup and skincare categories has blurred lately.
April 12, 2021 · Revieve
Top 5 Key Factors Driving Growth in the Personal Care Industry
Brands are building connected beauty systems to personalize skin care treatments and gather behavioral data on shoppers, all of which create aspirational demands for companies in the personal care industry. Here are revieve's five key factors driving growth in the personal care industry.
April 12, 2021 · Revieve
5 Trends Transforming E-Commerce Personalization
Personalization has been primarily concentrated on online networks. Digital-only channels are valuable, but from the customer perspective, the relationship must be consistent across all interactions, whether in-store, email, online, offline, or mobile.
April 12, 2021 · Revieve
5 Ways Digital Advisors Improve the e-commerce Experience
E-commerce has transformed from a side-business into a leading part of retail strategy. As a result, shoppers in online stores are also more selective than ever in who they shop with and how.
April 12, 2021 · Revieve
5 ways technology is making online shopping personal
Technology has the power to transform the online shopping experience for consumers. Advancements in various technologies, including AI, computer-vision and the abundance of data generated by shoppers online every day make it possible for retailers to finally create a truly personal e-commerce experience. And change their bottom lines as a result.
April 12, 2021 · Revieve
Beauty: Augmented Reality (AR) alone doesn't convert - So what does?
Beauty sales moving online is a fact. What remains a challenge is the personalization online. The beauty consumer still is the most challenging customer for retailers and brands to offer similar level personalization as you can do in-store.