BeautyTech AI Insider
DTC & Ecommerce
Growing direct-to-consumer beauty commerce with personalization and smarter discovery.
April 12, 2021 · Revieve
Digital Advisors as Retail Store Associates Online
Your online shoppers want service. They are the same individuals who visit your brick-and-mortar stores and simply because they are using a digital channel to shop with you doesn't mean they don't want you to serve them.
April 12, 2021 · Revieve
Product Discovery in the Digital and Beauty Retail Landscape
One of the key drivers of shopping at retailers (vs. directly with brands) is the range of products (.. with other aspects like delivery and price). The more younger the generation, the less brand loyalty different studies show them to have. In general, we could say that more than 50% of beauty customers change brands within a year, at least in one category. But, at the same time, most consumers state that they are confused by the overwhelming options of products.
April 12, 2021 · Revieve
Hello! I'm your one-size-fits-all e-commerce sales associate!
Don't know what you're looking for? Don't worry. We have a one-size-fits-all e-commerce sales associate who knows everything about every product we have, every product category and is as knowledgeable about the latest women's fashion trends as they are about the warranty conditions of refrigerators. Because this is e-commerce and not one of our brick-and-mortar stores, we don't need to provide you with an expert in women's fashion who understands you like the in-store women's fashion sales associate does. Nor do we need to provide you with a beauty-expert who understands your skin and beauty needs like the in-store beauty consultant does. We call it "personalization". And its "just for you". Based on how you navigated our website, you clearly belong to customer category B, so we've got you covered.
April 12, 2021 · Revieve
How AI Can Impact Your Conversion Rates
While applying AI to business operations is undoubtedly beneficial, it does beg the question of how this know-how will influence the future of conversion optimization and how it will affect brand experience.
April 12, 2021 · Revieve
How Digital Solutions are Transforming Beauty Commerce
Digital Solutions are transforming beauty commerce. These solutions are transforming the customer experience for beauty shoppers through offering delightful product discovery, surprising inspiration, valuable advice and a throughout personal experience that has the power not only to inform, educate and inspire, but transform the perception of a brand or beauty retailer in the minds of the consumer.
April 12, 2021 · Revieve
How the Beauty Industry Changed in 2020
Before the pandemic, person-to-person recommendations and in-store tests were the key elements influencing beauty and personal care purchases. In one fell swoop, the crisis accelerated the industry’s digital transformation and subsequent adoption of sophisticated technology by numerous years.
April 12, 2021 · Revieve
How The Pandemic Has Affected The Retail Holiday Season
The success of holiday sales relies on whether brands and retailers can stay agile and pivot to serve customers best, strengthen fulfillment and supply chain capacity, redesign the consumer experience by leveraging advanced technology, and embrace the challenges to capture growth in unusual conditions.
April 12, 2021 · Revieve
Personalized Beauty Shopping on Amazon Alexa
Beauty-brands and retailers are increasingly looking to provide new purchase channels and engagement alternatives for their digitally-native audience. One key focus of these experience is the emergence of voice-shopping through platforms such as Amazon Alexa or Google Voice Assistant.
April 12, 2021 · Revieve
Predictions for Beauty Commerce for months and years to come
Our hearts at revieve go out to all the people & businesses affected by the epidemia. Together we'll be strong and shall overcome the current & upcoming struggles we'll face! Find predictions where the industry is going in short- and long-term during and after COVID-19, or Coronavirus. Beauty Commerce will change.
April 12, 2021 · Revieve
Save Your Shoppers Time
Let's face it. The conversion number (shoppers vs buyers) for your e-commerce site sucks. Amazon (excluding Amazon Prime) gets a 14% conversion. You're likely getting nothing of the sort. Even if you consider your conversion "better than average", lets say 7%, that means 93 out of every 100 people who come to your e-commerce store don't buy anything.
April 12, 2021 · Revieve
Skincare eCommerce Customer Experience vs Marketing Gimmicks
Your online beauty shoppers are smart. Smarter than you think. They can smell marketing gimmicks a mile away and likely don't think you're acting in their best interest if they do. When you provide them with a faceless, non-interactive questionnaire that results in product recommendations, they smell marketing.
April 12, 2021 · Revieve
The Choice-Paralysis in E-Commerce
E-commerce retailers are working hard to provide their entire product inventory available for online shoppers. As they should. There is no excuse not having your entire inventory available online. In fact, if anything, you should have a larger product selection available online than you do in your physical stores.