BeautyTech AI Insider
DTC & Ecommerce
Growing direct-to-consumer beauty commerce with personalization and smarter discovery.
April 13, 2022 · Revieve
Guide to Turn Beauty Brand Experiences Into A Revenue-Making Machine
Step-by-step guide on how to optimize your digital efforts and turn your brand experience into a revenue making machine!
March 8, 2022 · Revieve
12 Successful Women Entrepreneurs, Leaders and Influencers in Beauty & Wellness
As a company that works at the intersection of beauty and technology, we are lucky to have inspiring role models everywhere we look. These are some of the trailblazers in the beauty industry that challenge the status quo and drive the beauty industry to be more diverse, inclusive and equitable.
February 15, 2022 · Revieve
7 Brands Getting Beauty Personalization Right
We unpack why brands and retailers like Sephora, Bulldog Skincare For Men, Duolab, BABOR, Shiseido, Walmart, and No7 Beauty Company, succeed in connecting with shoppers on a deeper and more personalized level.
January 10, 2022 · Revieve
The Technology Augmenting the Role of the Independent Beauty Business Consultant
Migrating from person-to-person selling to digital channels and keeping its diligence closely on its customers, the direct selling beauty business rolled out new ways and means by which it continues its upward trajectory.
October 15, 2021 · Revieve
Six Tips to Drive Holiday Beauty Sales With a Digital Advisor Experience
Preparing to meet your customers where they like to shop is a must every holiday season. Here we share how to use revieve-powered experiences to delight your customers and increase sales.
April 12, 2021 · Revieve
5 Trends Transforming E-Commerce Personalization
Personalization has been primarily concentrated on online networks. Digital-only channels are valuable, but from the customer perspective, the relationship must be consistent across all interactions, whether in-store, email, online, offline, or mobile.
April 12, 2021 · Revieve
5 Ways Digital Advisors Improve the e-commerce Experience
E-commerce has transformed from a side-business into a leading part of retail strategy. As a result, shoppers in online stores are also more selective than ever in who they shop with and how.
April 12, 2021 · Revieve
5 ways technology is making online shopping personal
Technology has the power to transform the online shopping experience for consumers. Advancements in various technologies, including AI, computer-vision and the abundance of data generated by shoppers online every day make it possible for retailers to finally create a truly personal e-commerce experience. And change their bottom lines as a result.
April 12, 2021 · Revieve
Beauty: Augmented Reality (AR) alone doesn't convert - So what does?
Beauty sales moving online is a fact. What remains a challenge is the personalization online. The beauty consumer still is the most challenging customer for retailers and brands to offer similar level personalization as you can do in-store.
April 12, 2021 · Revieve
Beauty personalization and conversion & how to make the best out of it!
I’ve seen many personalization efforts from beauty brands and retailers. I like the trend and the efforts for innovation and personalization. However, while I strongly believe anything is better than nothing there is strong evidence that how you personalize does matter in terms of returning customers, conversion and purchase size. The how is a matter of whether you’d like to increase sales by 1,5x or 6x. Like I said, anything is better than nothing. Moreover the how also determines which demographics are even more inclined to try the products recommended.
April 12, 2021 · Revieve
Building Loyalty in Beauty-Shoppers Online
Building loyalty among your customer-base online is challenging. The Internet provides your shoppers with countless of opportunities for price comparisons, information gathering and makes shoppers far more likely to shop around than those visiting your brick-and-mortar stores.
April 12, 2021 · Revieve
Consumer Shopping Behavior Amid COVID-19 - What's Trending?
The coronavirus outbreak has forced many U.S. consumers to change their shopping preferences. While many shoppers are still loyal to the brands they like, COVID-19 drives an even more significant change in mindsets. This shift affects the type of goods and brands consumers can purchase and the shopping channels they use.