BeautyTech AI Insider
For Decision Makers
Strategic perspective for the leaders shaping beauty's digital future.
April 12, 2021 · Revieve
Personalization and Data Privacy Balance in the Beauty Industry
Data-driven personalization continues to accelerate as customers increasingly value the advantages of a convenient and fast shopping experience. However, high-profile corporations' recent cases in abusing consumer data continue to raise concerns over how beauty brands and retailers can reach the right balance between personalization and customer privacy protection.
April 12, 2021 · Revieve
Post-COVID Beauty Tendencies
As many of us step into 2021 holding our breaths for the arrival of COVID-19 vaccines, beauty trend forecasts comprise a fascinating medley of skin-focused initiatives and do-it-yourself endeavors.
April 12, 2021 · Revieve
Predictions for Beauty Commerce for months and years to come
Our hearts at revieve go out to all the people & businesses affected by the epidemia. Together we'll be strong and shall overcome the current & upcoming struggles we'll face! Find predictions where the industry is going in short- and long-term during and after COVID-19, or Coronavirus. Beauty Commerce will change.
April 12, 2021 · Revieve
Providing better service for beauty customers
You know you're on the right track when the competition is high, right? We are seeing a lot of competition in beauty tech. Everyone has their specific approach on how to personalize probably the most personal of all retail; beauty. Competition is always welcome. That's how we can ensure the results keep on improving to serve everyone as good as possible. That's when the industry grows. How you wish to personalize depends heavily on your core values and how you want to be perceived from shoppers perspective. And who do you want to reach!
April 12, 2021 · Revieve
Recap: Last 5+ years of Digital Beauty Technology (BeautyTech)
It always fun to try to predict the future but this time we shall look into the history of different digital beauty experiences or BeautyTech as we call it today.
April 12, 2021 · Revieve
Save Your Shoppers Time
Let's face it. The conversion number (shoppers vs buyers) for your e-commerce site sucks. Amazon (excluding Amazon Prime) gets a 14% conversion. You're likely getting nothing of the sort. Even if you consider your conversion "better than average", lets say 7%, that means 93 out of every 100 people who come to your e-commerce store don't buy anything.
April 12, 2021 · Revieve
Skincare eCommerce Customer Experience vs Marketing Gimmicks
Your online beauty shoppers are smart. Smarter than you think. They can smell marketing gimmicks a mile away and likely don't think you're acting in their best interest if they do. When you provide them with a faceless, non-interactive questionnaire that results in product recommendations, they smell marketing.
April 12, 2021 · Revieve
Skincare Going Digital in 2020: Consumer needs vs. fears
How skincare is going digital through BeautyTech and how consumers want their data to be treated with new digital beauty experiences. How to collect consumer data and use it for personalization in the right way.
April 12, 2021 · Revieve
The Beauty Category Pivots To ‘Wellness’
The pandemic accelerated some preexisting health and beauty tendencies, pushing players to rethink tactics and adapt to a new normal in the context of shifting consumer behavior and consumption habits.
April 12, 2021 · Revieve
The Choice-Paralysis in E-Commerce
E-commerce retailers are working hard to provide their entire product inventory available for online shoppers. As they should. There is no excuse not having your entire inventory available online. In fact, if anything, you should have a larger product selection available online than you do in your physical stores.
April 12, 2021 · Revieve
The Digitalization of Beauty
The world of discovering, buying and learning about beauty products has gone digital. This revolution started organically from peer-to-peer online sources, discussion forums, video blogs and has now made itself into the actual retail experience.
April 12, 2021 · Revieve
The next big challenge of E-commerce and How to overcome it
With the significantly growing amount of information, products, and users online, it’s becoming increasingly important for E-commerce retailers to provide consumers with relevant information regarding their needs and concerns.