BeautyTech AI Insider
Articles
Strategic thinking on AI, personalization, and growth for the people building the future of beauty.
April 12, 2021 · Revieve
Beauty: Augmented Reality (AR) alone doesn't convert - So what does?
Beauty sales moving online is a fact. What remains a challenge is the personalization online. The beauty consumer still is the most challenging customer for retailers and brands to offer similar level personalization as you can do in-store.
April 12, 2021 · Revieve
Beauty personalization and conversion & how to make the best out of it!
I’ve seen many personalization efforts from beauty brands and retailers. I like the trend and the efforts for innovation and personalization. However, while I strongly believe anything is better than nothing there is strong evidence that how you personalize does matter in terms of returning customers, conversion and purchase size. The how is a matter of whether you’d like to increase sales by 1,5x or 6x. Like I said, anything is better than nothing. Moreover the how also determines which demographics are even more inclined to try the products recommended.
April 12, 2021 · Revieve
Beauty Retail - Digital and Personal
Beauty is likely the most personal vertical of all retail. As such, being successful in beauty retail requires more personalization efforts from retailers and beauty brands alike than other verticals do.
April 12, 2021 · Sampo Parkkinen
Beauty Retail is about the Experience
Beauty is likely the most personal category of all of retail. It's also a category where there is enormous competition between brands, channels, and retailers. The number of potential alternative products accompanied by the vast number of choices as a shopping destination for beauty products leaves the consumer overwhelmed and sometimes frustrated.
April 12, 2021 · Revieve
Beauty & Voice - Trends for 2018
The year 2018 will be voice-driven for beauty retailers & brands as more gadgets from Google & Amazon are popping up. Soon Facebook will be joining the race too. More countries globally are being covered every month by the different platforms and the natural dialogue capabilities are getting much better to create actually engaging experiences via voice.But how about Beauty & Voice?
April 12, 2021 · Revieve
Beautytech 2019
Beautytech has been trending in 2018 across all regions of the world and we've seen big exits by Modiface or GlamST where brands and retailers are acquiring not just technology but also talent from the limited amount of established expertise available.We are still in early days of leveraging technology to serve the demanding beauty customers and in 2019 we will be still taking baby steps to achieve significant results. But lets do a short recap of 2018 and what is expected in 2019?
April 12, 2021 · Revieve
Big Pharma's AI Re-Branding
Many pharmaceutical businesses started investing heavily in R&D, but without a coherent strategy these re-branding exercises resulted in many heads of data, artificial intelligence, digital, in one corporation and often in one division.
April 12, 2021 · Revieve
Bridging Online and Offline through Digital Beauty Solutions
The trust generated by the in-store beauty consultant creates a shopping environment where customers have faith in the products they are buying, largely due to the influence of a physical person who serves them in the store.
April 12, 2021 · Revieve
Building Loyalty in Beauty-Shoppers Online
Building loyalty among your customer-base online is challenging. The Internet provides your shoppers with countless of opportunities for price comparisons, information gathering and makes shoppers far more likely to shop around than those visiting your brick-and-mortar stores.
April 12, 2021 · Revieve
Consumer Shopping Behavior Amid COVID-19 - What's Trending?
The coronavirus outbreak has forced many U.S. consumers to change their shopping preferences. While many shoppers are still loyal to the brands they like, COVID-19 drives an even more significant change in mindsets. This shift affects the type of goods and brands consumers can purchase and the shopping channels they use.
April 12, 2021 · Revieve
Digital Advisors as Retail Store Associates Online
Your online shoppers want service. They are the same individuals who visit your brick-and-mortar stores and simply because they are using a digital channel to shop with you doesn't mean they don't want you to serve them.
April 12, 2021 · Revieve
Product Discovery in the Digital and Beauty Retail Landscape
One of the key drivers of shopping at retailers (vs. directly with brands) is the range of products (.. with other aspects like delivery and price). The more younger the generation, the less brand loyalty different studies show them to have. In general, we could say that more than 50% of beauty customers change brands within a year, at least in one category. But, at the same time, most consumers state that they are confused by the overwhelming options of products.