BeautyTech AI Insider
Articles
Strategic thinking on AI, personalization, and growth for the people building the future of beauty.
April 12, 2021 · Revieve
The Beauty Category Pivots To ‘Wellness’
The pandemic accelerated some preexisting health and beauty tendencies, pushing players to rethink tactics and adapt to a new normal in the context of shifting consumer behavior and consumption habits.
April 12, 2021 · Revieve
The Choice-Paralysis in E-Commerce
E-commerce retailers are working hard to provide their entire product inventory available for online shoppers. As they should. There is no excuse not having your entire inventory available online. In fact, if anything, you should have a larger product selection available online than you do in your physical stores.
April 12, 2021 · Revieve
The Digitalization of Beauty
The world of discovering, buying and learning about beauty products has gone digital. This revolution started organically from peer-to-peer online sources, discussion forums, video blogs and has now made itself into the actual retail experience.
April 12, 2021 · Revieve
The next big challenge of E-commerce and How to overcome it
With the significantly growing amount of information, products, and users online, it’s becoming increasingly important for E-commerce retailers to provide consumers with relevant information regarding their needs and concerns.
April 12, 2021 · Revieve
The Pain of Transforming the E-Commerce Customer Experience
Making incremental improvements to your existing e-commerce customer experience isn't difficult. Improving the checkout process, faster shipping times, improving search capabilities and having a better shopping cart abandonment -solution in place are all incremental improvements retailers are working on.
April 12, 2021 · Revieve
The Real form of e-commerce Personalization
E-commerce personalization is a hot topic that retailers attending events like Shoptalk, the Internet Retailing Expo and IRCE are talking about in 2017.
April 12, 2021 · Revieve
The Rise of Selfies in E-Commerce
Over the last few years, e-commerce has evolved from a supporting act into a leading role. Retailers globally are looking for e-commerce to drive their future growth. As a part of this effort, retailers are realizing the benefits of providing an exceptional customer experience for their online shoppers.
April 12, 2021 · Revieve
The ROI of guided-selling in e-commerce
Guided-selling is a term that is being used for a variety of purposes in e-commerce. Often referred to as digital assistants, taking the form of chatbots or purpose-built digital experiences, guided-selling refers to the act of providing your shoppers with some form or proactive assistance, helping them navigate their way towards a purchase in your e-commerce store.
April 12, 2021 · Revieve
The skincare product buying experience on mobile
Mobile has evolved into an important channel for e-commerce retailers. Mobile used to be simply a channel for shoppers to find information about products, brands and compare prices. Those days are long gone. Mobile today is a serious contender as a purchase channel for e-commerce shoppers, as highlighted by the UPS Pulse of the Online Shopper - study.
April 12, 2021 · Revieve
Treating your e-commerce shoppers as individuals
You navigate to an e-commerce site looking to buy a t-shirt. After adding the t-shirt to your shopping cart, the e-commerce stores "personalization" algorithm decides that many people who bought that type of a t-shirt also bought a pair of jeans. So you get recommended multiple different pairs of jeans. Great experience, right? Wrong.
April 12, 2021 · Revieve
Upcoming Trends in the Beauty & Wellness Industry
Skincare will continue to create a strong alignment with health, therapeutics, and overall wellness. Since the perception of beauty has developed over the years, such as looking healthy, building confidence and self-esteem, the “clean” to “conscious” movement in beauty will be reinforced.
April 12, 2021 · Revieve
Virtual Try-On: The Next Big Trend In Omnichannel Beauty Experiences
Success in the beauty industry is more than just high-quality products themselves. Brands and retailers must deliver a valuable, enjoyable, and seamless customer experience supported by novel omnichannel strategies and disrupting AI/AR solutions.