BeautyTech AI Insider
Articles
Strategic thinking on AI, personalization, and growth for the people building the future of beauty.
April 12, 2021 · Revieve
Product Discovery in the Digital and Beauty Retail Landscape
One of the key drivers of shopping at retailers (vs. directly with brands) is the range of products (.. with other aspects like delivery and price). The more younger the generation, the less brand loyalty different studies show them to have. In general, we could say that more than 50% of beauty customers change brands within a year, at least in one category. But, at the same time, most consumers state that they are confused by the overwhelming options of products.
April 12, 2021 · Revieve
Digital & Makeup 2020: From makeup virtual try-on to digital beauty advisor -experiences
Makeup virtual try-on is something we see weekly on the news and the technology has significantly matured within the last couple of years. It's proven that the try-on -experiences can help to convert the visitors to purchasing customers but it still only partly solves the product discovery dilemma as color and texture are merely two different components in the formulation of cosmetics. So what's next? Learn more about the Digital Beauty Advisor -experience.
April 12, 2021 · Revieve
Guiding through the jungle of choices
Do you have a large range of products at your online store? Does it become difficult for the customer to find the products or just browse through? Do you even know your customers' preferences?
April 12, 2021 · Revieve
Hello! I'm your one-size-fits-all e-commerce sales associate!
Don't know what you're looking for? Don't worry. We have a one-size-fits-all e-commerce sales associate who knows everything about every product we have, every product category and is as knowledgeable about the latest women's fashion trends as they are about the warranty conditions of refrigerators. Because this is e-commerce and not one of our brick-and-mortar stores, we don't need to provide you with an expert in women's fashion who understands you like the in-store women's fashion sales associate does. Nor do we need to provide you with a beauty-expert who understands your skin and beauty needs like the in-store beauty consultant does. We call it "personalization". And its "just for you". Based on how you navigated our website, you clearly belong to customer category B, so we've got you covered.
April 12, 2021 · Revieve
How AI Can Impact Your Conversion Rates
While applying AI to business operations is undoubtedly beneficial, it does beg the question of how this know-how will influence the future of conversion optimization and how it will affect brand experience.
April 12, 2021 · Revieve
How Digital Solutions are Transforming Beauty Commerce
Digital Solutions are transforming beauty commerce. These solutions are transforming the customer experience for beauty shoppers through offering delightful product discovery, surprising inspiration, valuable advice and a throughout personal experience that has the power not only to inform, educate and inspire, but transform the perception of a brand or beauty retailer in the minds of the consumer.
April 12, 2021 · Revieve
How Selfies drive better sales in Beauty
Artificial intelligence ( AI ) and augmented reality ( AR ) are transforming the shopping experiences by leveraging deep personalization for every consumer individually and keeping them engaged in a highly competitive market. Just 26% of retailers believe that digital transformation is important. So, are AI and AR just a marketing hype?
April 12, 2021 · Revieve
How the Beauty Industry Changed in 2020
Before the pandemic, person-to-person recommendations and in-store tests were the key elements influencing beauty and personal care purchases. In one fell swoop, the crisis accelerated the industry’s digital transformation and subsequent adoption of sophisticated technology by numerous years.
April 12, 2021 · Revieve
How The Pandemic Has Affected The Retail Holiday Season
The success of holiday sales relies on whether brands and retailers can stay agile and pivot to serve customers best, strengthen fulfillment and supply chain capacity, redesign the consumer experience by leveraging advanced technology, and embrace the challenges to capture growth in unusual conditions.
April 12, 2021 · Revieve
How to Improve Beauty Shopping Experiences Within Retailers?
We've seen brands like L'Oreal launching their various skin analysis, makeup virtual try-on and other solutions on third party retailer sites like Amazon, Tmall, WeChat and also within multiple retail in-store locations. Did you know that this is not just fun reserved for big brands with multi-million budgets but your brand could do it as well?
April 12, 2021 · Revieve
Is Asia leading the beauty personalization game?
In Asia where the culture is far more collective and conservative in many aspects, you’d think that same would apply to adapting technologies. Right? Think again. It’s quite the opposite. When I think about it though it seems to me that many Asian countries have traditionally been culturally on the other end of the spectrum compared to Europe and North America in dimensions such as power distance, masculinity and individualism for instance (source).
April 12, 2021 · Revieve
L'Oreal's AI-Skin Diagnostic and the Future of Beauty
L'Oreal, the world's largest beauty brand, made an exciting announcement today regarding the launch of their brand new AI-based skin diagnostic solution powered by the L'Oreal acquired beauty-technology company ModiFace. Although AI-based skin diagnostic tools that help consumers figure out which products to use are no longer a novelty, this recent announcement by L'Oreal is significant from multiple perspectives.