Revieve is expanding its Japanese presence, adding key personnel to support its health, beauty and wellness brand clients and partners, as-well-as adding key leaders to the advisory board.

Chicago & Helsinki (October 27, 2021) -- Revieve®, a personalized digital brand experience company for the beauty, skin, health and wellness categories co-headquartered in Chicago and Helsinki, is expanding its operations in Japan, to better support its retail, brand and digital service partners.

With the expansion, the company today announced that Masanobu Katoh and Dr. Akira Date, Ph.D., have joined the Revieve Advisory Board.

Katoh, an avid promoter of global open innovation, is currently President at MK Next, Inc. Previously,  Katoh served as EVP and Country Head of Japan at both Xinova and Intellectual Ventures, and spent more than 30 years at Fujitsu across a variety of roles including: Head of Law and IP, Chairman and CEO of Fujitsu Management Services of America, SVP of Fujitsu Laboratories, and EVP of the Fujitsu Research Institute.

A member of both the Washington D.C. and New York bars, Katoh received his Bachelors of Law degree at the University of Tokyo and Masters of Law degree from the University of Michigan Law School

Date, who earned a Ph.D. in Medical Bio-Engineering, as well as master’s degrees in Medicine and Management of Technology, at the Kyoto University Graduate School of Medical Science, spent 20 years at Procter & Gamble as a manager of global SK-II Design for Prestige, the former fine fragrance and cosmetics division of P&G, for brands D&G and Gucci. He was then VP and Scientific Medical Director at Pierre Fabre Group (Japan) before founding CID Group Corporation (Japan), where he currently serves as CEO.

Date has also held adjunct and visiting lecturer positions at Hyogo University of Health Sciences – Department of Medical Pharmacy, Keio University, Iwate University - Graduate School of Engineering and is currently visiting lecturer at Kyoto University – Graduate School of Medical Science. Additionally, he is the managing director and scientific advisor for the Japan Evidence Based Cosmetics Association (JEBCA) and scientific advisor for the Japan-China Cosmetic Technology Exchange Association (JCCTA).

“Both Katoh and Date bring an unrivaled passion for innovation and technology to Revieve,” said Dean DeBiase, Executive Chairman at Revieve. “We are expanding our Japanese presence, adding key personnel to support or health, beauty and wellness brand clients and partners, as-well-as adding key leaders to our advisory board. Katoh’s love for science and devices, coupled with his legal prowess, will be a great asset to our company. At the same time, Date will strengthen our leadership with his well-established track record of helping household-name brands in cosmetics innovate to meet consumer demand. Both of these incredible additions will be instrumental to our Japanese expansion plans and our efforts transform the beauty industry through digitally-driven personalized brand experiences.”

“Revieve is on the cutting edge of bringing unique, engaging experiences to consumers not only globally, but in Japan,” said Masanobu Katoh. “It is a great honor to join this group of innovators and I am most looking forward to working with Revieve and its partners.”

Akira Date added, “I am pleased to join the Revieve Advisory Board. An impressive player in the health, beauty and wellness space, Revieve is transforming the way brands and retailers connect with consumers and I am proud to play a role in the company’s continued successes here in Japan.” 

The Revieve Advisory Board works to further Revieve’s mission of transforming the way brands and retailers engage, connect and interact with consumers across all touchpoints. The Board consists of global industry leaders across retail, beauty, ecommerce, innovation, media, medical and technology, serving as a catalyst for innovation alongside Revieve’s AI-driven platform, including the AI Skincare Advisor, AR Makeup Advisor, AI Suncare Advisor and AI Nutrition Advisor. 

Revieve enables brands in the health and beauty aids category to deliver highly personalized digital brands experiences to consumers through self-diagnostic technologies powering try-on applications and customized product recommendations.  Revieve technology helps boost basket size, conversion rates and sales, while serving as an effective bridge for off-line to online consumer engagement.

Revieve works globally with a range of leading brands in health, beauty and wellness, including Shiseido EMEA & US, Ulta Beauty, A.S. Watson and No7.

About Revieve

Revieve® is the preferred partner to brands and retailers across five continents for delivering a digitally driven, personalized brand experience by leveraging state-of-the-art AI/AR technology. Working with our partners, Revieve has transformed the brand experience for skincare and color cosmetics through its proprietary technology, the Revieve Health-Beauty-Wellness Platform.

With easy-to-use self-diagnostic modules that personalize search, product discovery and shopping experiences, Revieve’s digital beauty platform delivers consumers targeted products, services and treatments. Encompassing all facets of the health, beauty and wellness industry, Revieve’s trusted powered-by modules include the AI Skincare Advisor, AI Makeup Advisor, AI Suncare Advisor and AI Nutrition Advisor. The Revieve platform seamlessly integrates personalized shopping solutions, in-person and live-video consultations with health and beauty advisors, driving tangible business value by increasing consumer engagement, conversion and basket size across all digital in-store and online brand touchpoints.